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How Not to Use

Home › Web & Identity Guidelines › The University Identity › How Not to Use
Do not stretch or condense any University logo. Do not stretch or condense any University logo.
Do not colorize the image file. Do not colorize the image file.
Do not use the crown without type. Do not use the crown without type.
Do not use the image file as a title. Do not use the image file as a title.
Do not typeset the logo; request an EPS or JPEG file from Junie Lee (jl661@columbia.edu). Do not typeset the logo.
Do not use the University seal or shield as a stand-in for the logo or to represent the University as a whole. The seal is for official use only by the trustees. Do not use the University seal or shield as a stand-in for the logo.
Do not combine multiple logos or visual marks; instead, use top/bottom, left/right positioning. Do not combine multiple logos or visual marks.
Do not place design elements in close proximity to the logo to make the two appear to be one unit. Do not place design elements in close proximity to the logo.
Do not use the University identity to advertise or recommend commercial products or services, to promote the activities of outside organizations or to further social or political causes. Do not use the University identity to advertise or recommend commercial products or services.
Do not reproduce the University identity in any color other than black, white, grey (60% black), Pantone 280 (#002b7f), Pantone 284 (#75aadb), Pantone 286 (#0038a8), Pantone 290 (#c4d8e2) or Pantone 291 (#A8cee2). Do not reproduce the University identity in any but the approved colors.