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CULTURES OF TOURISM
Illusions of timelessness in Peru
Eric Hirsch
lmost everybody I have spoken to
since I arrived two months ago in Cusco,
Peru, the gringo and tourism capital of
South America, has asked me a similar
set of questions: Have you been to Machu Picchu yet? Did you climb the Inca
trail? Have you eaten guinea pig? Drunken chicha? Bought an alpaca sweater?
Seen the condors? Taken pictures?
Anybody who has been to a place
where tourism is popular, a place that is
fervently talked about as “one of those
places you have to go to” with certain
things you “have to see” will confront
questions like these. Fittingly, (we) tourists often get so caught up in camera
zooms and resolution and digital speeds
that we forget to really see the place we
are.
Tourism is a frustrating process, especially for the self-conscious tourists.
Of course, the city and state encourage
it, as they should, as certain parts of
Peru thrive on and are made rich from
tourism. Fine. So far, this feels like an
exhausted topicÑthe inherently flawed
nature of tourism. But what I have found
here in Peru is a tragic twist on the subject: tourism here is not just bad for the
silly reasons for which tourism is bad
anywhere. Rather, the tourism in
Cusco and Peru encourages
a strange sense of time
travel that accompanies
travel in
space, replacement of certain realities
with idealistic false generalizations, and
a relentless romanticization of the past at
the expense of the present.
The Incas have become, through tourism and also a touch of national pride
and state-sanctioned patrimony, a lost
treasure to the world that can only be
found if one comes to Peru, thus traveling backward in time to see the seat of
the great Inca empire. Machu Picchu is
a city forever stuck in the past, as is the
primitive but expertly constructed road
called the Inca trail that the more adventurous tourists tend to explore. It also
is an amazing feat of human strength.
Stories are told by tour guides and also
study abroad homestay fathers (both of
which are confident they know everything about the subject) which speculate
and fantasize about how the Inca workers would lug multi-ton stones up steep
mountainsides.
In one tourist book called Exploring
Cusco, Peter Frost, an English ex-pat who
is an “expert” on Machu Picchu and has
written articles for National Geographic,
attempts to explain how, exactly, Machu
Picchu was built and why it has no equal in the
modern world. He writes:
“What we lack are other traits that the Incas
did have: endless patience and a profound spiritual reverence for their working material, the
stone itself.”
I am honestly not sure how anybody could
know about Inca patience, and “profound spiritual reverence” for rocks also strikes me as a
little bit forced. Frost also infuses the discussion of the Incas with words like “superhuman”,
“perfect,” “ingenious,” and “legendary,” among
others. Wow, the reader thinks...The Incas must
have been pretty amazing.
Machu Picchu is, too, one of the seven ancient
wonders of the world; throughout Cusco, big red
painted messages still can be found sprawling
over white walls next to the highway saying, “a
Vote for Machu Picchu = a Vote for Cusco” and
in some places next to that message, we see an
update that says, “We have achieved it!” It goes
without saying, then, that without Machu Picchu
and a host of other Inca ruins, Peru would be significantly poorer.
Yet even with the prosperity that tourism
brings, Peru is an incredibly poor nation, among
the poorest in South America, according to some
sources (these measures of poverty are by no
means incomplete; it should be mentioned that
successful subsistence living in fertile areas here
is not at all poverty). And who are the poorest of
the poor here? Those individuals we would call
“indigenous,” “Indian,” many of which ironically have Inca blood. Having such blood does
lead to pride. A man who I stayed with in the
Colca Canyon in the south of the country told me
happily, “I’m purely Indian!” But would the state
have pride in this man, who is not an Inca but
a modern farmer that carries a cell phone in his
pocket and a radio to the cornfields?
The language that predated the rise of the
Inca Empire and the language they adopted as
the imperial language was Quechua, and it is
still widely spoken today. While it is nominally a
pride of the nation, and while laws formally declare Quechua a second official language of Peru
along with Spanish, it is in reality very difficult
to only speak Quechua here when the need arises
for an encounter with an official or state apparatus. Quechua speakers, many of which claim to
have Inca blood, also make up one of the most
impoverished social groups here.
What we find then is that Peru’s Inca heritage
stops at a valuing of what used to be here in Peru,
whereas the modern indigenous descendants,
who are by no means mighty like the Incas were
but who continue to use the language and hold
a number of traditional festivals and rituals, are
a disappointment. They are a shred, a vestige of
what used to be. And, when they engage in these
rituals and wear their colorful ponchos, they become, in the tourist’s photograph, evidence of his
or her time travel.
Until recently, the discourse of national shame
that surrounded them was toxic and omnipresent.
Peasant land rights efforts only made major headway when the hacienda system was dismantled in
the 1970s. Individuals classified as “indigenous”
were not even allowed to vote until 1980. And
still today, I have encountered many people of
the mestizo upper middle-class who blame their
indigenous countrymen for the lack of national
unity and the lack of a solid Peruvian identity,
while at the same time taking pride in their country for once being the land of the Incas.
The presence of so many internationals that
come to Cusco to see Inca ruins promotes a valorization of these savage, imaginary Indians and
at the same time a strange disappointment that
what’s left of that great ancient empire is an impoverished group plagued by social problems.
And yet, in efforts to solve these problems, their
historic denial of rights and modern legitimacy
by the state comes back time and time again to
haunt them, promoting a vicious cycle.
That cycle of need and lack is felt and lived by
many of Peru’s Quechua speakers, not to mention
the many descendants of other ancient sociolinguistic groups here, so that one man I lived with
for a few days who claimed to have Inca blood
had to make his living as a porter lugging tents
and other baggageÑoften up to 95 poundsÑfor
wealthy tourists on their way up the Inca trail to
Machu Picchu. This, while his ancestors hundreds of years before would patiently carry up
sacred stones to construct their great city.
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