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NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information. | |
Summer 2022 Pre-College Prog: ADVR PS0101 section 001 Digital Media and Advertising Digital Media and Adverti | |
| Call Number | 10651 |
| Day & Time Location |
MTWRF 11:10am-1:00pm 644 Seeley W. Mudd Building |
| Day & Time Location |
MTWRF 3:10pm-5:00pm 644 Seeley W. Mudd Building |
| Points | 0 |
| Grading Mode | Ungraded |
| Approvals Required | None |
| Instructors | Wesley Stroud Tim Reis |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Digital media has surpassed television to become the most important way for marketers to reach and influence consumers. While television advertising represents just one method of affecting consumer sentiment (video ads), digital is far more complex, offering video, search, social, email, and more. In this introductory course, students will learn how marketers leverage digital media to promote and sell products. Students will come to understand the inner workings of multiple digital media platforms (e.g., search, video, display, gaming, et al.) and the strategies and tactics marketers employ to influence consumers. In addition, students will explore the ethics of big data and privacy, as well as develop an understanding of how marketers use digital media to influence consumers. The course culminates with a final project presentation which allow students to put into practice topics and theories about digital media and advertising covered during the course. This course has no prerequisites and is appropriate for anyone interested in the fields of marketing and media, as well as those interested in the topic of persuasion and how corporations influence consumer behavior. |
| Web Site | Vergil |
| Subterm | 06/27-07/15 (K) |
| Department | Pre-College Programs (SHSP) |
| Enrollment | 9 students (24 max) as of 8:04AM Saturday, July 2, 2022 |
| Subject | Pre-College Prog: ADVR |
| Number | PS0101 |
| Section | 001 |
| Division | School of Professional Studies |
| Open To | Pre-College Programs, Professional Studies |
| Campus | Morningside |
| Section key | 20222ADVR0101K001 |
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