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Summer 2022 Pre-College Prog: ADVR PS0101 section 001
Digital Media and Advertising
Digital Media and Adverti

Call Number 10651
Day & Time
Location
MTWRF 11:10am-1:00pm
644 Seeley W. Mudd Building
Day & Time
Location
MTWRF 3:10pm-5:00pm
644 Seeley W. Mudd Building
Points 0
Grading Mode Ungraded
Approvals Required None
Instructors Wesley Stroud
Tim Reis
Type LECTURE
Method of Instruction In-Person
Course Description Digital media has surpassed television to become the most important way for marketers to reach and influence consumers. While television advertising represents just one method of affecting consumer sentiment (video ads), digital is far more complex, offering video, search, social, email, and more. In this introductory course, students will learn how marketers leverage digital media to promote and sell products. Students will come to understand the inner workings of multiple digital media platforms (e.g., search, video, display, gaming, et al.) and the strategies and tactics marketers employ to influence consumers. In addition, students will explore the ethics of big data and privacy, as well as develop an understanding of how marketers use digital media to influence consumers. The course culminates with a final project presentation which allow students to put into practice topics and theories about digital media and advertising covered during the course. This course has no prerequisites and is appropriate for anyone interested in the fields of marketing and media, as well as those interested in the topic of persuasion and how corporations influence consumer behavior.
Web Site Vergil
Subterm 06/27-07/15 (K)
Department Pre-College Programs (SHSP)
Enrollment 9 students (24 max) as of 8:04AM Saturday, July 2, 2022
Subject Pre-College Prog: ADVR
Number PS0101
Section 001
Division School of Professional Studies
Open To Pre-College Programs, Professional Studies
Campus Morningside
Section key 20222ADVR0101K001

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