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NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information. | |
Summer 2022 Business PS5020 section 001 INTRODUCTION TO MARKETING | |
| Call Number | 10493 |
| Day & Time Location |
MW 6:10pm-8:00pm 140 Uris Hall |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Beth Hirschhorn |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Students will learn fundamental marketing concepts and their application. By the end of this class you will know: the elements of a market, company strategy, how to identify customers and competition, the fundamental elements of the marketing mix (product, price, placement and promotion) how to research consumer behavior, and pricing strategies. Students will have extensive use of case study projects. Please note that there are separate online and in-person versions of the course, and the modalities offered may vary by semester. Be sure to check the modalities of the sections offered and enroll in the correct modality for your situation. |
| Web Site | Vergil |
| Subterm | 05/23-07/01 (A) |
| Department | School of Professional Studies (DVSP) |
| Enrollment | 8 students (40 max) as of 9:37AM Monday, August 15, 2022 |
| Subject | Business |
| Number | PS5020 |
| Section | 001 |
| Division | School of Professional Studies |
| Campus | Morningside |
| Note | NOT OPEN TO CC. MEETS IN-PERSON ONLY |
| Section key | 20222BUSI5020K001 |
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