Directory of Classes

NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information.


Summer 2022 Business PS5020 section 001
INTRODUCTION TO MARKETING

Call Number 10493
Day & Time
Location
MW 6:10pm-8:00pm
140 Uris Hall
Points 3
Grading Mode Standard
Approvals Required None
Instructor Beth Hirschhorn
Type LECTURE
Method of Instruction In-Person
Course Description Students will learn fundamental marketing concepts and their application. By the end of this class you will know: the elements of a market, company strategy, how to identify customers and competition, the fundamental elements of the marketing mix (product, price, placement and promotion) how to research consumer behavior, and pricing strategies. Students will have extensive use of case study projects. Please note that there are separate online and in-person versions of the course, and the modalities offered may vary by semester. Be sure to check the modalities of the sections offered and enroll in the correct modality for your situation. 
Web Site Vergil
Subterm 05/23-07/01 (A)
Department School of Professional Studies (DVSP)
Enrollment 8 students (40 max) as of 9:37AM Monday, August 15, 2022
Subject Business
Number PS5020
Section 001
Division School of Professional Studies
Campus Morningside
Note NOT OPEN TO CC. MEETS IN-PERSON ONLY
Section key 20222BUSI5020K001

Home      About This Directory      Online Bulletins      ColumbiaWeb      SSOL
SIS update 08/15/22 09:37    web update 08/15/22 09:40