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NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information. | |
Fall 2022 Business PS5120 section D01 MARKETING RESEARCH | |
| Call Number | 13717 |
| Day & Time Location |
M 6:10pm-8:00pm To be announced |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Andrew Blum |
| Type | LECTURE |
| Method of Instruction | On-Line Only |
| Course Description | Understanding customers is vital for any business to meet financial goals. Marketing research helps companies gain valuable insights about the most important people in the world: their customers. Marketing research can inform managers about consumer attitudes, buying behaviors, product and service preferences, communication messages, and distribution channels in order for management to forecast the size of the opportunity, to minimize risk in the decision-making process, to determine what is working/not working and how to best allocate and prioritize resources. |
| Web Site | Vergil |
| Department | School of Professional Studies (DVSP) |
| Enrollment | 4 students (40 max) as of 9:04AM Sunday, August 14, 2022 |
| Subject | Business |
| Number | PS5120 |
| Section | D01 |
| Division | School of Professional Studies |
| Open To | Professional Studies |
| Campus | Morningside |
| Note | MEETS ONLINE |
| Section key | 20223BUSI5120KD01 |
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