| Call Number | 13893 |
|---|---|
| Day & Time Location |
R 4:10pm-6:40pm 390 GEFFEN HALL |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Jenny M Fernandez |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Designed to provide students with an understanding of the fundamental marketing concepts and their application by business and non-business organizations. The goal is to expose students to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, and small and large businesses. The course gives an overview of marketing strategy issues, elements of a market (company, customers, and competition), as well as the fundamental elements of the marketing mix (product, price, placement/distribution, and promotion). |
| Web Site | Vergil |
| Department | Columbia College |
| Enrollment | 58 students (74 max) as of 3:07PM Wednesday, April 24, 2024 |
| Subject | Business |
| Number | UN3021 |
| Section | 001 |
| Division | Interfaculty |
| Open To | Barnard College, Columbia College, Engineering:Undergraduate, General Studies, Professional Studies |
| Campus | Morningside |
| Section key | 20231BUSI3021W001 |