Directory of Classes

NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information.


Fall 2022 Communication PS5025 section H11
STRATEGIC COMMUNICATION MANAGEMENT
STRATEGIC COMMUNICATION MGMT

Call Number 12718
Day & Time
Location
R 6:10pm-8:00pm
To be announced
Points 3
Grading Mode Standard
Approvals Required None
Instructor Don Waisanen
Type LECTURE
Method of Instruction Hybrid 20-79
Course Description This course examines the strategic role for communication in driving organizational outcomes. It covers key aspects of communication management, including how to plan, implement and measure strategic communication initiatives. Students learn to assess organizational needs, identify stakeholders and draft messaging that speaks credibly to a variety of constituencies, both internal and external. We also emphasize fundamental business skills, such as interpreting financial reports and understanding the language of business.
Web Site Vergil
Department Strategic Communication
Enrollment 10 students (30 max) as of 5:03PM Thursday, August 11, 2022
Subject Communication
Number PS5025
Section H11
Division School of Professional Studies
Open To Professional Studies
Campus Morningside
Note SCOM PT ONLY. HYBRID.
Section key 20223COMM5025KH11

Home      About This Directory      Online Bulletins      ColumbiaWeb      SSOL
SIS update 08/11/22 17:03    web update 08/11/22 18:43