| Call Number | 12155 |
|---|---|
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Alexandra M Merceron |
| Type | LECTURE |
| Method of Instruction | Hybrid 20-79 |
| Course Description | This course examines the strategic role for communication in driving organizational outcomes. It covers key aspects of communication management, including how to plan, implement and measure strategic communication initiatives. Students learn to assess organizational needs, identify stakeholders and draft messaging that speaks credibly to a variety of constituencies, both internal and external. We also emphasize fundamental business skills, such as interpreting financial reports and understanding the language of business. |
| Web Site | Vergil |
| Department | Strategic Communication |
| Enrollment | 13 students (20 max) as of 9:05PM Friday, April 26, 2024 |
| Subject | Communication |
| Number | PS5025 |
| Section | H11 |
| Division | School of Professional Studies |
| Open To | Professional Studies |
| Campus | Morningside |
| Fee | $500 StratComm Course F |
| Note | SCOM Exec only; see advisor for Exec schedule. |
| Section key | 20233COMM5025KH11 |