Spring 2023 Communication PS5090 section 002

DIGITAL MEDIA & ANALYTICS

Call Number 12195
Day & Time
Location
M 12:10pm-2:00pm
963 EXT Schermerhorn Hall [SCH]
Points 3
Grading Mode Standard
Approvals Required None
Instructor Mariana Y Pinos
Type LECTURE
Method of Instruction In-Person
Course Description

Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions.

Web Site Vergil
Department Strategic Communication
Enrollment 25 students (26 max) as of 9:07PM Wednesday, May 1, 2024
Subject Communication
Number PS5090
Section 002
Division School of Professional Studies
Open To Professional Studies
Campus Morningside
Note SCOM FT only
Section key 20231COMM5090K002