Directory of Classes

NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information.


Fall 2022 Communication PS5260 section D01
VALUE OF BRAND

Call Number 12766
Day & Time
Location
W 8:10pm-10:00pm
To be announced
Points 3
Grading Mode Standard
Approvals Required None
Instructor Kristen J Campolattaro
Type WORKSHOP
Method of Instruction On-Line Only
Course Description This course introduces students to the economic importance of brand building activities based on the proven link between brand equity and business performance. Students examine the role that strategy and communication play in building brand equity, and explore how the changing media landscape is causing companies to rethink traditional brand-building practices. Students will use critical thinking, case-analysis, market research, and strategic presentations to persuade a business decision maker to invest in brand building efforts. For students who are interested in building stronger brand cultures within their organizations (for both the profit and nonprofit sectors) and/or for pursuing careers on the brand side of strategy, this course answers the question: Why should businesses and institutions care about branding?
Web Site Vergil
Department Strategic Communication
Enrollment 16 students (30 max) as of 2:07PM Monday, August 15, 2022
Subject Communication
Number PS5260
Section D01
Division School of Professional Studies
Open To Professional Studies
Campus Morningside
Note OPEN TO ALL SCOM. NON-SCOM WITH PROGRAM APPROVAL
Section key 20223COMM5260KD01

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SIS update 08/15/22 14:07    web update 08/15/22 15:35