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NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information.


Summer 2022 Communication PS5270 section 001
CONTENT STRATEGY

Call Number 10520
Day & Time
Location
T 6:10pm-8:00pm
303 Hamilton Hall
Points 3
Grading Mode Standard
Approvals Required None
Instructor Jenny M Fernandez
Type LECTURE
Method of Instruction In-Person
Course Description Sitting at the intersection of business strategy, digital development, user experience, communication, and publishing, content strategy has emerged over the last few years as a discipline examining the purpose behind content (in all manifestations) and how it supports business, organizational, and user goals. While it originated in digital web design and user experience, content strategy now encompasses a much broader set of considerations and addresses content creation, distribution, and governance across multiple channels, especially the interplay among digital, social, and traditional media. Content strategy provides a holistic approach for unlocking the value behind content and for increasing its effectiveness in achieving business and organizational objectives. This course will present the fundamentals of content strategy and explore the discipline’s approaches, techniques, and tools that course participants can apply directly to the content situation in their own organization. It will draw parallels with – and highlight distinctions among – traditional communication strategy, publishing, and content strategy, and provide students with a framework to create a sustainable program grounded in meaningful, actionable content.
Web Site Vergil
Subterm 05/23-08/12 (X)
Department Strategic Communication
Enrollment 14 students (30 max) as of 9:37AM Monday, August 15, 2022
Subject Communication
Number PS5270
Section 001
Division School of Professional Studies
Campus Morningside
Note ALL SCOM; OPEN TO NON-SCOM WITH PROGRAM APPROVAL
Section key 20222COMM5270K001

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SIS update 08/15/22 09:37    web update 08/15/22 09:40