| Call Number | 12003 |
|---|---|
| Day & Time Location |
W 12:10pm-2:00pm 602 Lewisohn Hall |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Wei Shi |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | To make informed decisions about communication, we need a clear understanding of our audience and its motivations. We begin by asking the right questions and interpreting the results. This course covers essential market research methods, including quantitative and qualitative techniques. Students gain direct experience in collecting and analyzing data, developing insights and choosing research-driven communication strategies that meet client objectives. |
| Web Site | Vergil |
| Department | Strategic Communication |
| Enrollment | 22 students (23 max) as of 9:07PM Wednesday, May 1, 2024 |
| Subject | Communication |
| Number | PS5285 |
| Section | 002 |
| Division | School of Professional Studies |
| Open To | Professional Studies |
| Campus | Morningside |
| Note | SCOM FT only |
| Section key | 20231COMM5285K002 |