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Fall 2022 Communication PS5330 section 003
DIGITAL COMMUNICATION STRATEGY
DIGITAL COMMUNICATION STR

Call Number 12777
Day & Time
Location
M 4:10pm-6:00pm
To be announced
Points 3
Grading Mode Standard
Approvals Required None
Instructor Jenny M Fernandez
Type LECTURE
Method of Instruction In-Person
Course Description As digital media increasingly drives the field of strategic communication, leading successful communication efforts also require a platform specific, evidence-based strategic approach. Leaders must know how to use a broad and rapidly changing mix of digital media platforms and tools to connect their message with the right audience. To that end, this course covers major topics in digital media and communication, such as content strategy, digital experience, channel planning, online reputation management, programmatic marketing, audience targeting, artificial intelligence and more. Through in-class lectures, discussion, case studies, guest speakers, group projects and individual writing assignments, students in this course will be introduced to strategic decision-making and communications planning for social media, mobile, digital advertising, search, email, digital out-of-home and interactive media (video, radio, podcasts). Students will also gain an in-depth understanding of how to integrate digital strategies and tactics with traditional communication efforts.
Web Site Vergil
Department Strategic Communication
Enrollment 13 students (20 max) as of 5:26PM Friday, August 19, 2022
Subject Communication
Number PS5330
Section 003
Division School of Professional Studies
Open To Professional Studies
Campus Morningside
Note SCOM FT ONLY
Section key 20223COMM5330K003

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SIS update 08/19/22 17:26    web update 08/19/22 17:41