Directory of Classes

NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information.


Fall 2022 Communication PS5858 section D01
PUBLIC RELATIONS AND CORPORATE COMMUNICA
PR & CORPORATE COMMUNICATION

Call Number 12813
Day & Time
Location
T 8:10pm-10:00pm
To be announced
Points 3
Grading Mode Standard
Approvals Required None
Instructor Alexandra M Merceron
Type LECTURE
Method of Instruction On-Line Only
Course Description This elective is designed for students looking to launch careers in public relations and corporate communications across organizations, from corporate, non-profit, start-up and/or governmental institutions. Course content will provide students with a broad overview of the PR and corporate communications function and foundational communication theory, along with hands-on, tactical training in modern public relations practice. Topics covered include strategic messaging and storytelling, working with the press to generate media coverage, leveraging social media and managing reputations online, crisis communication, public relations ethics and media law, engaging internal and external audiences, and evaluating corporate communications efforts.
Web Site Vergil
Department Strategic Communication
Enrollment 20 students (20 max) as of 5:26PM Friday, August 19, 2022
Status Full
Subject Communication
Number PS5858
Section D01
Division School of Professional Studies
Open To Professional Studies
Campus Morningside
Note OPEN TO ALL SCOM. NON-SCOM WITH PROGRAM APPROVAL
Section key 20223COMM5858KD01

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SIS update 08/19/22 17:26    web update 08/19/22 17:41