Summer 2023 Pre-College Prog: Communicating With Consumers PS0240 section D07

Communicating with Consumers: The Basics

Communicating with Consum

Call Number 10474
Day & Time
MTWRF 10:00am-12:00pm
Day & Time
MTWRF 1:00pm-3:00pm
Points 0
Grading Mode Ungraded
Approvals Required None
Instructor Gabrielle Simpson
Method of Instruction On-Line Only
Course Description

Have you ever wondered how companies make commercials, how many thousands of ads you see in a single day, why Procter & Gamble sells 12 brands of detergent, or why you buy what you buy?

This course answers these questions and many more as students explore the various strategies used by companies to communicate with the consumer. Through selected readings including marketing texts, case studies, and current news articles, students acquire a general background in marketing, advertising, and public relations.

Participants participate in lectures and discussions while also engaging in group work. Students are required to create a new product and marketing plan to present to the class as their final projects.

Web Site Vergil
Subterm 08/07-08/11 (P)
Department Pre-College Programs (SHSP)
Enrollment 14 students (22 max) as of 9:06PM Tuesday, October 3, 2023
Subject Pre-College Prog: Communicating With Consumers
Number PS0240
Section D07
Division Professional Studies & Special Pgrms: Pre-College Programs
Open To Pre-College Programs
Campus Morningside
Section key 20232COMN0240ND07