| Call Number | 10474 |
|---|---|
| Day & Time Location |
MTWRF 10:00am-12:00pm ONLINE ONLY |
| Day & Time Location |
MTWRF 1:00pm-3:00pm ONLINE ONLY |
| Points | 0 |
| Grading Mode | Ungraded |
| Approvals Required | None |
| Instructor | Gabrielle Simpson |
| Type | LECTURE |
| Method of Instruction | On-Line Only |
| Course Description | Have you ever wondered how companies make commercials, how many thousands of ads you see in a single day, why Procter & Gamble sells 12 brands of detergent, or why you buy what you buy? This course answers these questions and many more as students explore the various strategies used by companies to communicate with the consumer. Through selected readings including marketing texts, case studies, and current news articles, students acquire a general background in marketing, advertising, and public relations. Participants participate in lectures and discussions while also engaging in group work. Students are required to create a new product and marketing plan to present to the class as their final projects. |
| Web Site | Vergil |
| Subterm | 08/07-08/11 (P) |
| Department | Pre-College Programs (SHSP) |
| Enrollment | 14 students (22 max) as of 9:06PM Tuesday, October 3, 2023 |
| Subject | Pre-College Prog: Communicating With Consumers |
| Number | PS0240 |
| Section | D07 |
| Division | Professional Studies & Special Pgrms: Pre-College Programs |
| Open To | Pre-College Programs |
| Campus | Morningside |
| Section key | 20232COMN0240ND07 |