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NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information. | |
Summer 2022 Pre-College Prog: Introduction to Market Communications PS0140 section 002 Introduction to Marketing Communications Intro Marketing Communica | |
| Call Number | 10748 |
| Day & Time Location |
MTWRF 11:10am-1:00pm 313 Pupin Laboratories |
| Day & Time Location |
MTWRF 3:10pm-5:00pm 313 Pupin Laboratories |
| Points | 0 |
| Grading Mode | Ungraded |
| Approvals Required | None |
| Instructor | Wesley Stroud |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | What is marketing communications? Is it buying and selling, advertising and promotion, surveys and telemarketing, or looking at how consumers buy? Do you want the same stuff your friends have; do you want to be part of the “in” crowd; and what do your clothes say about you? In this course students examine multiple ads and promotional programs, read about how companies try to reach consumers, and discuss consumers’ responses to companies’ programs. They explore how companies advertise and promote their products to the consumer. The morning session is devoted to lecture and class discussion. In the afternoon, students are often divided into small teams to do hands-on and group work and present their findings to the class for Q&A. As a final project, they work in teams to create, brand, and develop a comprehensive written marketing and communications plan for a new product, which they also present to the class. |
| Web Site | Vergil |
| Subterm | 07/19-08/05 (L) |
| Department | Pre-College Programs (SHSP) |
| Enrollment | 4 students (24 max) as of 8:04AM Saturday, July 2, 2022 |
| Subject | Pre-College Prog: Introduction to Market Communications |
| Number | PS0140 |
| Section | 002 |
| Division | Professional Studies & Special Pgrms: Pre-College Programs |
| Open To | Pre-College Programs, Professional Studies |
| Campus | Morningside |
| Section key | 20222INMK0140N002 |
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