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NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information.


Summer 2022 Pre-College Prog: Introduction to Market Communications PS0140 section 002
Introduction to Marketing Communications
Intro Marketing Communica

Call Number 10748
Day & Time
Location
MTWRF 11:10am-1:00pm
313 Pupin Laboratories
Day & Time
Location
MTWRF 3:10pm-5:00pm
313 Pupin Laboratories
Points 0
Grading Mode Ungraded
Approvals Required None
Instructor Wesley Stroud
Type LECTURE
Method of Instruction In-Person
Course Description What is marketing communications? Is it buying and selling, advertising and promotion, surveys and telemarketing, or looking at how consumers buy? Do you want the same stuff your friends have; do you want to be part of the “in” crowd; and what do your clothes say about you? In this course students examine multiple ads and promotional programs, read about how companies try to reach consumers, and discuss consumers’ responses to companies’ programs. They explore how companies advertise and promote their products to the consumer. The morning session is devoted to lecture and class discussion. In the afternoon, students are often divided into small teams to do hands-on and group work and present their findings to the class for Q&A. As a final project, they work in teams to create, brand, and develop a comprehensive written marketing and communications plan for a new product, which they also present to the class.
Web Site Vergil
Subterm 07/19-08/05 (L)
Department Pre-College Programs (SHSP)
Enrollment 4 students (24 max) as of 8:04AM Saturday, July 2, 2022
Subject Pre-College Prog: Introduction to Market Communications
Number PS0140
Section 002
Division Professional Studies & Special Pgrms: Pre-College Programs
Open To Pre-College Programs, Professional Studies
Campus Morningside
Section key 20222INMK0140N002

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SIS update 07/02/22 08:04    web update 07/02/22 17:40