Call Number | 17001 |
---|---|
Day & Time Location |
M 2:00pm-5:15pm 540 GEFFEN HALL |
Points | 3 |
Grading Mode | Standard |
Approvals Required | None |
Instructor | Jack McGourty |
Type | LECTURE |
Method of Instruction | In-Person |
Course Description | Launch Your Startup focuses on the evaluation, development and potential launch of a new business. Working individually (or on occasion in pairs), students spend the entire term developing an effective and comprehensive presentation of a real business concept by addressing five key issues: in-depth market analysis, product or service design, development of a marketing campaign, assessment of human resource requirements and building a realistic financial forecast. The output will be a comprehensive business plan and a formal presentation of their idea. |
Web Site | Vergil |
Department | MANAGEMENT |
Enrollment | 11 students as of 12:52AM Tuesday, April 23, 2024 |
Subject | Management |
Number | B8519 |
Section | 001 |
Division | School of Business |
Open To | Business, Journalism |
Campus | Morningside |
Section key | 20231MGMT8519B001 |