| Call Number | 17372 |
|---|---|
| Day & Time Location |
MTU 9:00am-5:00pm 490 GEFFEN HALL |
| Points | 1.5 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Prashant Fuloria |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | In today’s world, it is hard to imagine any consumer-facing business at a scale that does not use the internet as part of its core operations around attracting and engaging users and generating revenue. Even traditionally “offline” industries, such as transportation, healthcare, financial services, and education, have been deeply disrupted by the deployment of consumer-facing internet services, by both new entrants and incumbents. This course analyses key established themes relevant to building a successful internet businesses for consumer markets, with the assertion that all of these are relevant for most consumer-facing businesses today and in the future |
| Web Site | Vergil |
| Department | MARKETING |
| Enrollment | 35 students (45 max) as of 11:07AM Thursday, May 2, 2024 |
| Subject | Marketing |
| Number | B7614 |
| Section | 100 |
| Division | School of Business |
| Campus | Morningside |
| Section key | 20231MRKT7614B100 |