| Call Number | 12488 |
|---|---|
| Day & Time Location |
MTWRF 9:00am-5:00pm 490 GEFFEN HALL |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Paul Canetti |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Product management is a fast growing field born out of the need for a single person or small team of people within an organization to own the entirety of the end-to-end product development cycle, while also understanding and reconciling product decisions with business needs. This course focuses specifically on digital product management and is intended as a primer for those interested in a product management career or those with a general interest in how technology products are made. Those who want to play at the intersection of technology, business, and management are often well-suited for product management, a role that is often referred to as “CEO of the product” but without direct control of most of the resources required to build and launch a successful product. Product managers must be proficient in a broad range of capabilities, and must lead through influence, not authority. |
| Web Site | Vergil |
| Department | MARKETING |
| Enrollment | 14 students (74 max) as of 4:06PM Friday, April 19, 2024 |
| Subject | Marketing |
| Number | B7636 |
| Section | 100 |
| Division | School of Business |
| Open To | Business |
| Campus | Morningside |
| Section key | 20232MRKT7636B100 |