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NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information. | |
Spring 2022 Subject: Marketing For easier printing select the | |
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Spring 2022 Marketing B5601 Marketing Strategy | |
| Section 001 | Call Number: 15103 Points: 3 View in Vergil Enrollment: 69 students (72 max) as of May 21, 2022 Instructors: Ran Kivetz and Kristen Lane |
| Section 002 | Call Number: 15104 Points: 3 View in Vergil Enrollment: 72 students (72 max) as of May 21, 2022 / Full Instructors: Ran Kivetz and Kristen Lane |
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Spring 2022 Marketing B5953 Advanced Marketing Strategy | |
| Section 300 | Advanced Marketing Strate Call Number: 20742 Points: 3 View in Vergil Enrollment: 1 student (1 max) as of May 21, 2022 / Full Instructor: Jessica Soursourian |
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Spring 2022 Marketing B5955 Brand Management | |
| Section 300 | Call Number: 20673 Points: 3 View in Vergil Enrollment: 2 students (40 max) as of May 21, 2022 |
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Spring 2022 Marketing B5978 SOC MEDIA & INTERNET MARKETING | |
| Section 300 | SOC MEDIA & INTERNET MARK Call Number: 17331 Points: 3 View in Vergil Enrollment: 2 students (2 max) as of May 21, 2022 Instructor: Jessica Soursourian |
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Spring 2022 Marketing B5993 Digital Transformation | |
| Section 400 | Call Number: 17329 Points: 3 View in Vergil Enrollment: 0 students (40 max) as of May 21, 2022 Instructor: Jessica Soursourian |
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Spring 2022 Marketing B6601 MARKETING | |
| Section 001 | Call Number: 14975 Points: 1.5 View in Vergil Day/Time: TR 2:00pm-3:30pm Location: 620 KRAVIS HALL Enrollment: 59 students (66 max) as of May 21, 2022 Instructor: Kristen Lane |
| Section 002 | Call Number: 14976 Points: 1.5 View in Vergil Day/Time: TR 3:50pm-5:20pm Location: 620 KRAVIS HALL Enrollment: 58 students (66 max) as of May 21, 2022 Instructor: Kristen Lane |
| Section 003 | Call Number: 14977 Points: 1.5 View in Vergil Day/Time: TR 10:20am-11:50am Location: 420 KRAVIS HALL Enrollment: 58 students (66 max) as of May 21, 2022 Instructor: Kristen Lane |
| Section XMT | Exemption: Marketing Call Number: 15836 Points: 0 View in Vergil Enrollment: 37 students as of May 21, 2022 Instructors: Faculty and Phil Mendoza |
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Spring 2022 Marketing B7614 Building Internet Businesses for Consume | |
| Section 100 | Building Internet Busines Call Number: 15077 Points: 1.5 View in Vergil Day/Time: W 1:00pm-5:00pm Location: To be announced Day/Time: RF 9:00am-5:00pm Location: To be announced Enrollment: 35 students (50 max) as of May 21, 2022 Instructor: Prashant Fuloria |
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Spring 2022 Marketing B7619 Behavioral Economics & Decision Making | |
| Section 001 | Behavioral Economics Call Number: 15111 Points: 3 View in Vergil Day/Time: T 6:00pm-9:00pm Location: To be announced Enrollment: 44 students (60 max) as of May 21, 2022 Instructor: Eric Johnson |
| Section 100 | Behavioral Economics Call Number: 15078 Points: 3 View in Vergil Day/Time: MTWRF 9:00am-5:00pm Location: To be announced Enrollment: 19 students (67 max) as of May 21, 2022 Instructor: Vickie G Morwitz |
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Spring 2022 Marketing B7620 Advanced Market Strategy: Development an | |
| Section 100 | Advanced Market Strategy Call Number: 15071 Points: 3 View in Vergil Day/Time: MTWRF 9:00am-5:00pm Location: To be announced Enrollment: 11 students (70 max) as of May 21, 2022 Instructors: Noel Capon and Jessica Soursourian |
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Spring 2022 Marketing B7621 Managing Brands, Identity & Experience | |
| Section 100 | Managing Brands, Identity Call Number: 15076 Points: 3 View in Vergil Day/Time: MTWRU 9:00am-5:00pm Location: To be announced Enrollment: 22 students (50 max) as of May 21, 2022 Instructor: Bernd H Schmitt |
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Spring 2022 Marketing B7633 Data Science for Marketing Managers | |
| Section 100 | HIGH-TECHNOLOGY MARKETING Call Number: 15072 Points: 1.5 View in Vergil Day/Time: MT 9:00am-5:00pm Location: To be announced Day/Time: W 9:00am-12:00pm Location: To be announced Enrollment: 13 students (50 max) as of May 21, 2022 Instructor: Shawndra Hill |
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Spring 2022 Marketing B7640 DIGITAL MARKETING: STRATEGY & TACTICS | |
| Section 001 | DIGITAL MARKETING: STRATE Call Number: 15093 Points: 3 View in Vergil Enrollment: 27 students (66 max) as of May 21, 2022 Instructor: Jeremy H Kagan |
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Spring 2022 Marketing B7658 Catching Growth Waves: To 2050 and Beyon | |
| Section 100 | Catching Growth Waves: To Call Number: 15082 Points: 3 View in Vergil Enrollment: 40 students (68 max) as of May 21, 2022 Instructors: Rajeev Kohli and Alonso Martinez |
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Spring 2022 Marketing B7666 Media Platforms and Content: A | |
| Section 100 | Media Platforms and Conte Call Number: 15069 Points: 3 View in Vergil Day/Time: MTWRF 9:00am-5:00pm Location: To be announced Enrollment: 12 students (60 max) as of May 21, 2022 Instructor: Miklos Sarvary |
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Spring 2022 Marketing B8506 Launch Your Startup II: Customer-Driven | |
| Section 001 | Launch Your Startup II Call Number: 14609 Points: 1.5 View in Vergil Day/Time: M 3:50pm-7:05pm Location: 880 KRAVIS HALL Enrollment: 20 students (40 max) as of May 21, 2022 Instructor: Robert Morais |
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Spring 2022 Marketing B8568 Branding in the Arts | |
| Section 001 | Call Number: 15022 Points: 1.5 View in Vergil Day/Time: R 3:50pm-7:05pm Location: 410 KRAVIS HALL Enrollment: 32 students (50 max) as of May 21, 2022 Instructor: Bernd H Schmitt |
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Spring 2022 Marketing B8604 Frontiers in Retailing | |
| Section 001 | Call Number: 14553 Points: 1.5 View in Vergil Day/Time: T 5:40pm-8:55pm Location: 420 KRAVIS HALL Enrollment: 45 students (50 max) as of May 21, 2022 Instructor: Kinshuk Jerath |
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Spring 2022 Marketing B8605 Succeeding in Consulting: from Project M | |
| Section 001 | Succeeding in Consulting Call Number: 14560 Points: 1.5 View in Vergil Day/Time: M 2:00pm-5:15pm Location: 420 GEFFEN HALL Enrollment: 48 students (60 max) as of May 21, 2022 Instructors: Toos Daruvala and Joe Timko |
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Spring 2022 Marketing B8606 So, You Want to Be a Product Manager? | |
| Section 001 | So, You Want to Be a Prod Call Number: 15036 Points: 1.5 View in Vergil Day/Time: M 5:40pm-8:55pm Location: 620 KRAVIS HALL Enrollment: 71 students (74 max) as of May 21, 2022 Instructor: Eric Hellweg |
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Spring 2022 Marketing B8612 Premium Brand Strategy | |
| Section 001 | Call Number: 14972 Points: 1.5 View in Vergil Day/Time: M 3:50pm-7:05pm Location: 620 KRAVIS HALL Enrollment: 60 students as of May 21, 2022 Instructor: Jan Patrick Kuehlwein |
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Spring 2022 Marketing B8613 Entrepreneurial Selling | |
| Section 001 | Call Number: 14973 Points: 1.5 View in Vergil Day/Time: M 2:00pm-5:15pm Location: 440 KRAVIS HALL Enrollment: 61 students as of May 21, 2022 / Full Instructor: Eric Baron |
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Spring 2022 Marketing B8615 Media Marketing and Entreprene | |
| Section 001 | Media Marketing and Entre Call Number: 14579 Points: 1.5 View in Vergil Day/Time: TW 10:00am-5:00pm Location: 640 GEFFEN HALL Day/Time: R 10:00am-1:00pm Location: 640 GEFFEN HALL Enrollment: 70 students as of May 21, 2022 / Full Instructor: Sharad Devarajan |
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Spring 2022 Marketing B8616 The Business of Aesthetics and Experienc | |
| Section 001 | The Business of Aest and Call Number: 14967 Points: 3 View in Vergil Day/Time: M 3:50pm-7:05pm Location: 640 KRAVIS HALL Enrollment: 69 students (74 max) as of May 21, 2022 Instructors: Pauline Brown and Bernd H Schmitt |
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Spring 2022 Marketing B8622 Intro to User Experience | |
| Section 001 | Call Number: 14580 Points: 1.5 View in Vergil Day/Time: T 3:50pm-7:05pm Location: 390 GEFFEN HALL Enrollment: 65 students as of May 21, 2022 / Full Instructor: Paul Canetti |
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Spring 2022 Marketing B8623 Intro To Product Management | |
| Section 001 | Intro To Product Manageme Call Number: 14974 Points: 1.5 View in Vergil Day/Time: T 3:50pm-7:05pm Location: 520 GEFFEN HALL Enrollment: 67 students as of May 21, 2022 Instructor: Paul Canetti |
| Section 002 | Intro To Product Manageme Call Number: 14556 Points: 1.5 View in Vergil Day/Time: M 5:40pm-8:55pm Location: 640 GEFFEN HALL Enrollment: 64 students (74 max) as of May 21, 2022 Instructor: Eric Hellweg |
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Spring 2022 Marketing B8624 DRIVING STRATEGIC IMPACT | |
| Section 001 | Call Number: 14561 Points: 1.5 View in Vergil Day/Time: T 8:30am-11:45am Location: 680 KRAVIS HALL Enrollment: 43 students as of May 21, 2022 Instructor: Marco Viola |
| Section XMT | Call Number: 18689 Points: 0 View in Vergil Enrollment: 0 students as of May 21, 2022 |
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Spring 2022 Marketing B8625 DEFINING/DEV WINNING STRAT CAP | |
| Section 001 | DEFINING/DEV WINNING STRA Call Number: 14573 Points: 3 View in Vergil Day/Time: R 8:30am-11:45am Location: 870 KRAVIS HALL Enrollment: 63 students (74 max) as of May 21, 2022 Instructor: Alonso Martinez |
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Spring 2022 Marketing B8629 Entertainment Marketing & The | |
| Section 001 | Entertainment Marketing & Call Number: 14574 Points: 1.5 View in Vergil Day/Time: R 3:50pm-7:05pm Location: 870 KRAVIS HALL Enrollment: 66 students (74 max) as of May 21, 2022 Instructor: Jarrod Moses |
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Spring 2022 Marketing B8633 Data Science for Marketing Managers | |
| Section 001 | Data Science Marketing Mg Call Number: 14564 Points: 1.5 View in Vergil Day/Time: MW 8:30am-10:00am Location: 820 KRAVIS HALL Enrollment: 47 students as of May 21, 2022 / Full Instructor: Shawndra Hill |
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Spring 2022 Marketing B8645 Omni-Channel Retailing | |
| Section 001 | Call Number: 14549 Points: 1.5 View in Vergil Day/Time: T 5:40pm-8:55pm Location: 640 GEFFEN HALL Enrollment: 52 students as of May 21, 2022 / Full Instructor: Manini Madia |
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Spring 2022 Marketing B8646 A Strategic Marketing Approach | |
| Section 001 | A Strategic Marketing App Call Number: 14575 Points: 1.5 View in Vergil Day/Time: T 2:00pm-5:15pm Location: 680 KRAVIS HALL Enrollment: 48 students as of May 21, 2022 Instructor: Marco Viola |
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Spring 2022 Marketing B8648 The Marketing of an American P | |
| Section 001 | The Marketing of an Ameri Call Number: 14576 Points: 1.5 View in Vergil Day/Time: W 2:00pm-5:15pm Location: 680 KRAVIS HALL Enrollment: 42 students as of May 21, 2022 / Full Instructor: Ellen Schapps |
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Spring 2022 Marketing B8649 Pricing Strategies | |
| Section 001 | Call Number: 14577 Points: 1.5 View in Vergil Day/Time: TR 2:00pm-3:30pm Location: 440 GEFFEN HALL Enrollment: 37 students as of May 21, 2022 Instructor: Asim Ansari |
| Section 002 | Call Number: 14578 Points: 1.5 View in Vergil Day/Time: TR 3:50pm-5:20pm Location: 440 GEFFEN HALL Enrollment: 26 students as of May 21, 2022 Instructor: Asim Ansari |
| Section 060 | Call Number: 14929 Points: 1.5 View in Vergil Day/Time: W 10:20am-1:35pm Location: 690 KRAVIS HALL Enrollment: 22 students (60 max) as of May 21, 2022 Instructor: Asim Ansari |
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Spring 2022 Marketing B8652 Retail Fundamentals | |
| Section 001 | Call Number: 14568 Points: 3 View in Vergil Day/Time: T 2:00pm-5:15pm Location: 870 KRAVIS HALL Enrollment: 59 students as of May 21, 2022 Instructor: Mark A Cohen |
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Spring 2022 Marketing B8658 Catching Growth Waves: To 2050 and Beyon | |
| Section 001 | Catching Growth Waves: To Call Number: 14569 Points: 3 View in Vergil Day/Time: T 8:30am-11:45am Location: 870 KRAVIS HALL Enrollment: 69 students (74 max) as of May 21, 2022 Instructors: Rajeev Kohli and Alonso Martinez |
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Spring 2022 Marketing B8666 MEDIA PLATFORMS & CONTENT (Full-Term) | |
| Section 001 | MEDIA PLATFORMS & CONTENT Call Number: 14570 Points: 3 View in Vergil Day/Time: TR 2:00pm-5:15pm Location: 840 KRAVIS HALL Enrollment: 64 students (74 max) as of May 21, 2022 Instructor: Miklos Sarvary |
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Spring 2022 Marketing B8667 Foundations of Innovation | |
| Section 001 | Call Number: 14571 Points: 3 View in Vergil Day/Time: R 8:30am-11:45am Location: 840 KRAVIS HALL Enrollment: 54 students as of May 21, 2022 Instructor: Melanie Brucks |
| Section 002 | Call Number: 14547 Points: 3 View in Vergil Day/Time: R 2:00pm-5:15pm Location: 670 KRAVIS HALL Enrollment: 60 students as of May 21, 2022 Instructor: Melanie Brucks |
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Spring 2022 Marketing B8679 Digital Marketing | |
| Section 001 | Call Number: 14610 Points: 3 View in Vergil Day/Time: TWRFS 9:00am-5:00pm Location: 690 KRAVIS HALL Enrollment: 51 students as of May 21, 2022 Instructor: Kinshuk Jerath |
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Spring 2022 Marketing B8684 Strategic B2B Marketing | |
| Section 001 | Call Number: 14536 Points: 1.5 View in Vergil Day/Time: T 2:00pm-5:15pm Location: 840 KRAVIS HALL Enrollment: 49 students as of May 21, 2022 / Full Instructor: David Weinstein |
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Spring 2022 Marketing B8685 Media and Entertainment: Strat | |
| Section 001 | Media and Entertainment: Call Number: 14572 Points: 1.5 View in Vergil Day/Time: TR 2:00pm-3:30pm Location: 680 KRAVIS HALL Enrollment: 20 students as of May 21, 2022 / Full Instructor: Ava Seave |
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Spring 2022 Marketing B8694 Building the Sales Machine | |
| Section 001 | Building the Sales Machin Call Number: 14607 Points: 1.5 View in Vergil Day/Time: T 5:40pm-8:55pm Location: 540 GEFFEN HALL Enrollment: 27 students as of May 21, 2022 Instructors: Michael C Brown and Beth Kinerk |
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Spring 2022 Marketing B9607 (PHD) Bridging Behavioral Decisions | |
| Section 001 | (PHD) Bridging Behavioral Call Number: 14934 Points: 3 View in Vergil Day/Time: T 2:00pm-5:15pm Location: 630 KRAVIS HALL Enrollment: 3 students (10 max) as of May 21, 2022 Notes: CBS PHD class. CBS MS students need faculty approval. Instructor: Ran Kivetz |
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Spring 2022 Marketing B9613 (PHD)MATH MODELS IN MARKETING | |
| Section 001 | (PHD)MATH MODELS IN MARKE Call Number: 14932 Points: 3 View in Vergil Day/Time: R 3:50pm-7:05pm Location: 440 KRAVIS HALL Enrollment: 5 students (20 max) as of May 21, 2022 Instructor: Rajeev Kohli |
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Spring 2022 Marketing B9615 (PhD) Empirical Models I | |
| Section 001 | Call Number: 14942 Points: 3 View in Vergil Day/Time: M 3:50pm-7:05pm Location: 430 KRAVIS HALL Enrollment: 6 students (25 max) as of May 21, 2022 Notes: CBS PHD class. CBS MS students need faculty approval. Instructor: Oded Netzer |
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Spring 2022 Marketing B9617 (PhD) Consumer Behavior II | |
| Section 001 | (PhD) Consumer Behavior I Call Number: 14940 Points: 3 View in Vergil Day/Time: W 8:30am-11:45am Location: 630 KRAVIS HALL Enrollment: 8 students (25 max) as of May 21, 2022 Notes: CBS PHD class. CBS MS students need faculty approval. Instructor: Eric Johnson |
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Spring 2022 Marketing B9653 MS Machine Learning | |
| Section 001 | Call Number: 14943 Points: 1.5 View in Vergil Day/Time: W 5:40pm-8:55pm Location: 620 GEFFEN HALL Enrollment: 81 students (100 max) as of May 21, 2022 Instructor: George Lentzas |
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Spring 2022 Marketing B9654 MS Artificial Intelligence | |
| Section 001 | MS Artificial Intelligenc Call Number: 14944 Points: 1.5 View in Vergil Day/Time: W 5:40pm-8:55pm Location: 620 GEFFEN HALL Enrollment: 62 students (100 max) as of May 21, 2022 Instructor: George Lentzas |
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Spring 2022 Marketing B9655 MS Digital Marketing | |
| Section 001 | Call Number: 14939 Points: 3 View in Vergil Day/Time: M 2:00pm-5:15pm Location: 620 GEFFEN HALL Enrollment: 10 students (73 max) as of May 21, 2022 Instructor: Michelle Greenwald |
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Spring 2022 Marketing B9656 MS Customer Management | |
| Section 001 | Call Number: 14950 Points: 1.5 View in Vergil Day/Time: F 10:20am-1:35pm Location: 620 KRAVIS HALL Enrollment: 12 students (60 max) as of May 21, 2022 Instructor: Kinshuk Jerath |
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Spring 2022 Marketing B9660 Google SMART capstone project | |
| Section 001 | Google SMART capstone pro Call Number: 20668 Points: 3 View in Vergil Enrollment: 12 students (12 max) as of May 21, 2022 / Full Notes: MSMK students Instructor: Andrey Simonov |
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