Spring 2023 Marketing B5601
Marketing Strategy
Section 001
Call Number:
17603
Points:
3
  View in Vergil
Enrollment:
73 students (72 max) as of December 13, 2023

Instructors:
Ran Kivetz and Oded Netzer
Section 002
Call Number:
17602
Points:
3
  View in Vergil
Enrollment:
73 students (72 max) as of December 13, 2023

Instructors:
Ran Kivetz and Oded Netzer
Spring 2023 Marketing B5955
Brand Management
Section 300
Call Number:
19546
Points:
3
  View in Vergil
Enrollment:
0 students as of December 13, 2023

Instructor:
Faculty
Section 301
Call Number:
19588
Points:
3
  View in Vergil
Enrollment:
1 student as of December 13, 2023

Instructor:
Faculty
Spring 2023 Marketing B6601
MARKETING
Section 001
Call Number:
16958
Points:
1.5
  View in Vergil
Day/Time:
MW 2:00pm-3:30pm
Location:
490 Kravis Hall

Enrollment:
66 students (74 max) as of December 13, 2023

Instructor:
Kristen Lane
Section 002
Call Number:
16959
Points:
1.5
  View in Vergil
Day/Time:
MW 10:20am-11:50am
Location:
490 Kravis Hall

Enrollment:
65 students (74 max) as of December 13, 2023

Instructor:
Kristen Lane
Section 003
Call Number:
16957
Points:
1.5
  View in Vergil
Day/Time:
MW 8:30am-10:00am
Location:
490 Kravis Hall

Enrollment:
67 students (74 max) as of December 13, 2023

Instructor:
Kristen Lane
Spring 2023 Marketing B7614
Building Internet Businesses for Consume
Section 100

Building Internet Busines

Call Number:
17372
Points:
1.5
  View in Vergil
Day/Time:
MTU 9:00am-5:00pm
Location:
490 GEFFEN HALL

Enrollment:
35 students (45 max) as of December 13, 2023

Instructor:
Prashant Fuloria
Spring 2023 Marketing B7619
Behavioral Economics & Decision Making
Section 001

Behavioral Economics

Call Number:
17605
Points:
3
  View in Vergil
Day/Time:
W 6:00pm-9:00pm
Location:
440 GEFFEN HALL

Enrollment:
20 students (74 max) as of December 13, 2023

Instructor:
Eric Johnson
Spring 2023 Marketing B7620
Advanced Market Strategy: Development an
Section 100

Advanced Market Strategy

Call Number:
17390
Points:
3
  View in Vergil
Day/Time:
MTWRU 9:00am-5:00pm
Location:
490 GEFFEN HALL

Enrollment:
5 students (70 max) as of December 13, 2023

Instructor:
Noel Capon
Spring 2023 Marketing B7632
Digital Product Management Lab
Section 001

Digital Product Managemen

Call Number:
17870
Points:
3
  View in Vergil
Enrollment:
20 students (32 max) as of December 13, 2023

Instructor:
Christopher Lasala
Spring 2023 Marketing B7640
DIGITAL MARKETING: STRATEGY & TACTICS
Section 001

DIGITAL MARKETING: STRATE

Call Number:
17589
Points:
3
  View in Vergil
Enrollment:
12 students (25 max) as of December 13, 2023

Instructor:
Jeremy H Kagan
Spring 2023 Marketing B7658
Catching Growth Waves: To 2050 and Beyon
Section 100

Catching Growth Waves: To

Call Number:
17378
Points:
3
  View in Vergil
Enrollment:
23 students (70 max) as of December 13, 2023

Instructor:
Rajeev Kohli
Spring 2023 Marketing B7666
Media Platforms and Content: A
Section 100

Media Platforms and Conte

Call Number:
17377
Points:
3
  View in Vergil
Day/Time:
MTWRU 9:00am-5:00pm
Location:
490 GEFFEN HALL

Enrollment:
13 students (72 max) as of December 13, 2023

Instructor:
Miklos Sarvary
Spring 2023 Marketing B7677
High Tech Entrepreneurship
Section 100
Call Number:
17366
Points:
3
  View in Vergil
Day/Time:
MTWRU 9:00am-5:00pm
Location:
To be announced

Enrollment:
26 students (40 max) as of December 13, 2023

Instructors:
Ran Kivetz and Gary Singer
Spring 2023 Marketing B8506
Launch Your Startup II
Section 001

Customer Driven Prd Optim

Call Number:
16922
Points:
1.5
  View in Vergil
Day/Time:
M 8:30am-11:45am
Location:
440 GEFFEN HALL

Enrollment:
10 students (40 max) as of December 13, 2023

Instructor:
Robert Morais
Spring 2023 Marketing B8568
Branding in the Arts
Section 001
Call Number:
16996
Points:
1.5
  View in Vergil
Day/Time:
M 6:00pm-9:15pm
Location:
420 Kravis Hall

Enrollment:
62 students (74 max) as of December 13, 2023

Instructor:
Bernd H Schmitt
Spring 2023 Marketing B8604
Frontiers in Retailing
Section 001
Call Number:
16933
Points:
1.5
  View in Vergil
Day/Time:
T 6:00pm-9:15pm
Location:
690 Kravis Hall

Enrollment:
50 students (50 max) as of December 13, 2023 / Full

Instructors:
Oliver Chen and Kinshuk Jerath
Spring 2023 Marketing B8605
Succeeding in Consulting: from Project M
Section 001

Succeeding in Consulting

Call Number:
16937
Points:
1.5
  View in Vergil
Day/Time:
M 2:00pm-5:15pm
Location:
640 Kravis Hall

Enrollment:
45 students (60 max) as of December 13, 2023

Instructors:
Toos Daruvala and Joe Timko
Spring 2023 Marketing B8607
Strategic Consumer Insights
Section 001

Strategic Consumer Insigh

Call Number:
17045
Points:
3
  View in Vergil
Day/Time:
W 2:00pm-5:15pm
Location:
840 Kravis Hall

Enrollment:
50 students as of December 13, 2023 / Full

Instructor:
Michel Pham
Spring 2023 Marketing B8610
Growth Hacking: Scaling Your Product fro
Section 001

Growth Hacking

Call Number:
16932
Points:
3
  View in Vergil
Day/Time:
W 6:00pm-9:15pm
Location:
640 Kravis Hall

Enrollment:
56 students as of December 13, 2023

Instructor:
Ross Goldenberg
Spring 2023 Marketing B8612
Premium Brand Strategy
Section 001
Call Number:
17039
Points:
1.5
  View in Vergil
Day/Time:
M 2:00pm-5:15pm
Location:
680 Kravis Hall

Enrollment:
39 students as of December 13, 2023

Instructor:
Jan Patrick Kuehlwein
Spring 2023 Marketing B8613
Entrepreneurial Selling
Section 001
Call Number:
17044
Points:
1.5
  View in Vergil
Day/Time:
M 2:00pm-5:15pm
Location:
640 GEFFEN HALL

Enrollment:
59 students as of December 13, 2023 / Full

Instructor:
Eric Baron
Spring 2023 Marketing B8615
Media Marketing and Entreprene
Section 001

Media Marketing and Entre

Call Number:
17043
Points:
1.5
  View in Vergil
Day/Time:
TW 9:00am-5:00pm
Location:
670 Kravis Hall

Day/Time:
R 9:00am-1:00pm
Location:
670 Kravis Hall

Enrollment:
56 students as of December 13, 2023

Instructor:
Sharad Devarajan
Spring 2023 Marketing B8616
The Business of Aesthetics and Experienc
Section 001

The Business of Aest and

Call Number:
16925
Points:
3
  View in Vergil
Day/Time:
M 2:00pm-5:15pm
Location:
690 Kravis Hall

Enrollment:
71 students as of December 13, 2023

Instructors:
Pauline Brown and Bernd H Schmitt
Spring 2023 Marketing B8619
Behav Econ & Decision Making
Section 001

Behav Econ & Decision Mak

Call Number:
17041
Points:
3
  View in Vergil
Day/Time:
TR 2:00pm-3:30pm
Location:
640 Kravis Hall

Enrollment:
55 students (74 max) as of December 13, 2023

Instructor:
Elizabeth Friedman
Section 002

Behav Econ & Decision Mak

Call Number:
17040
Points:
3
  View in Vergil
Day/Time:
TR 3:50pm-5:20pm
Location:
640 Kravis Hall

Enrollment:
38 students (65 max) as of December 13, 2023

Instructor:
Elizabeth Friedman
Section 003

Behav Econ & Decision Mak

Call Number:
17042
Points:
3
  View in Vergil
Day/Time:
R 6:00pm-9:15pm
Location:
490 Kravis Hall

Enrollment:
34 students (60 max) as of December 13, 2023

Instructor:
Eric Johnson
Spring 2023 Marketing B8624
DRIVING STRATEGIC IMPACT
Section 001
Call Number:
16994
Points:
1.5
  View in Vergil
Day/Time:
T 8:30am-11:45am
Location:
680 Kravis Hall

Enrollment:
43 students as of December 13, 2023 / Full

Instructor:
Marco Viola
Spring 2023 Marketing B8629
Entertainment Marketing & The
Section 001

Entertainment Marketing &

Call Number:
17030
Points:
1.5
  View in Vergil
Day/Time:
R 6:00pm-9:15pm
Location:
440 Kravis Hall

Enrollment:
67 students as of December 13, 2023

Instructor:
Jarrod Moses
Spring 2023 Marketing B8632
Digital Product Management Lab
Section 001

Digital Product Managemen

Call Number:
17137
Points:
3
  View in Vergil
Day/Time:
W 2:00pm-5:15pm
Location:
570 GEFFEN HALL

Enrollment:
31 students as of December 13, 2023

Instructor:
Christopher Lasala
Spring 2023 Marketing B8636
Product Management (Full-Term)
Section 001

Product Management (Full-

Call Number:
16986
Points:
3
  View in Vergil
Day/Time:
T 6:00pm-9:15pm
Location:
490 Kravis Hall

Enrollment:
73 students (74 max) as of December 13, 2023

Instructor:
Jason R Lambert
Section 002

Product Management (Full-

Call Number:
16988
Points:
3
  View in Vergil
Day/Time:
W 6:00pm-9:15pm
Location:
490 Kravis Hall

Enrollment:
74 students as of December 13, 2023

Instructor:
Paul Canetti
Section 003

Product Management (Full-

Call Number:
16987
Points:
3
  View in Vergil
Day/Time:
M 6:00pm-9:15pm
Location:
440 Kravis Hall

Enrollment:
64 students as of December 13, 2023

Instructors:
Kurt Fulepp and Eric Hellweg
Spring 2023 Marketing B8640
The Art of Teaming Up: Marketing Partner
Section 001

The Art of Teaming Up

Call Number:
17351
Points:
1.5
  View in Vergil
Day/Time:
T 6:00pm-9:15pm
Location:
410 Kravis Hall

Enrollment:
50 students as of December 13, 2023

Instructor:
Austin N Cohen
Spring 2023 Marketing B8646
A Strategic Marketing Approach
Section 001

A Strategic Marketing App

Call Number:
17037
Points:
1.5
  View in Vergil
Day/Time:
T 2:00pm-5:15pm
Location:
870 Kravis Hall

Enrollment:
48 students as of December 13, 2023 / Full

Instructor:
Marco Viola
Spring 2023 Marketing B8648
The Marketing of an American P
Section 001

The Marketing of an Ameri

Call Number:
17036
Points:
1.5
  View in Vergil
Day/Time:
W 2:00pm-5:15pm
Location:
620 Kravis Hall

Enrollment:
41 students as of December 13, 2023 / Full

Instructor:
Ellen Schapps
Spring 2023 Marketing B8649
Pricing Strategies
Section 001
Call Number:
17033
Points:
1.5
  View in Vergil
Day/Time:
MW 10:20am-11:50am
Location:
820 Kravis Hall

Enrollment:
60 students (74 max) as of December 13, 2023

Instructor:
Asim Ansari
Section 002
Call Number:
17032
Points:
1.5
  View in Vergil
Day/Time:
MW 2:00pm-3:30pm
Location:
820 Kravis Hall

Enrollment:
59 students (74 max) as of December 13, 2023

Instructor:
Asim Ansari
Section 060
Call Number:
17912
Points:
1.5
  View in Vergil
Day/Time:
R 2:00pm-5:15pm
Location:
890 Kravis Hall

Enrollment:
31 students (50 max) as of December 13, 2023

Instructor:
Asim Ansari
Spring 2023 Marketing B8652
Retail Fundamentals
Section 001
Call Number:
17035
Points:
3
  View in Vergil
Day/Time:
R 2:00pm-5:15pm
Location:
620 Kravis Hall

Enrollment:
60 students as of December 13, 2023

Instructor:
Mark A Cohen
Spring 2023 Marketing B8655
Marketing of Luxury Products
Section 001

Marketing of Luxury Produ

Call Number:
16991
Points:
3
  View in Vergil
Day/Time:
TWRF 9:00am-6:00pm
Location:
410 Kravis Hall

Day/Time:
S 9:00am-1:00pm
Location:
410 Kravis Hall

Enrollment:
20 students as of December 13, 2023

Instructor:
Ketty Maisonrouge
Spring 2023 Marketing B8658
Catching Growth Waves: To 2050 and Beyon
Section 001

Catching Growth Waves: To

Call Number:
17034
Points:
3
  View in Vergil
Day/Time:
F 10:00am-1:00pm
Location:
820 Kravis Hall

Day/Time:
T 2:00pm-5:15pm
Location:
670 Kravis Hall

Enrollment:
64 students (74 max) as of December 13, 2023

Instructor:
Rajeev Kohli
Spring 2023 Marketing B8662
Innovate Using Design Thinking
Section 001

Innovate Using Design Thi

Call Number:
17031
Points:
3
  View in Vergil
Day/Time:
TWRFS 10:00am-6:00pm
Location:
540 GEFFEN HALL

Enrollment:
36 students (40 max) as of December 13, 2023

Instructor:
Gita V Johar
Spring 2023 Marketing B8666
MEDIA PLATFORMS & CONTENT (Full-Term)
Section 001

MEDIA PLATFORMS & CONTENT

Call Number:
17029
Points:
3
  View in Vergil
Day/Time:
TR 2:00pm-5:15pm
Location:
690 Kravis Hall

Enrollment:
61 students (74 max) as of December 13, 2023

Instructor:
Miklos Sarvary
Spring 2023 Marketing B8667
Foundations of Innovation
Section 001
Call Number:
16993
Points:
3
  View in Vergil
Day/Time:
R 2:00pm-5:15pm
Location:
670 Kravis Hall

Enrollment:
45 students as of December 13, 2023 / Full

Instructor:
Melanie Brucks
Section 002
Call Number:
16992
Points:
3
  View in Vergil
Day/Time:
R 6:00pm-9:15pm
Location:
670 Kravis Hall

Enrollment:
35 students as of December 13, 2023 / Full

Instructor:
Melanie Brucks
Spring 2023 Marketing B8679
Digital Marketing
Section 001
Call Number:
17019
Points:
3
  View in Vergil
Day/Time:
T 2:00pm-5:15pm
Location:
390 GEFFEN HALL

Enrollment:
53 students (73 max) as of December 13, 2023

Instructor:
Dante Donati
Spring 2023 Marketing B8685
Media and Entertainment: Strat
Section 001

Media and Entertainment:

Call Number:
17028
Points:
3
  View in Vergil
Day/Time:
T 2:00pm-5:15pm
Location:
680 Kravis Hall

Enrollment:
22 students as of December 13, 2023

Instructor:
Ava Seave
Spring 2023 Marketing B9614
(PhD) Analytical Models
Section 001
Call Number:
17888
Points:
1.5
  View in Vergil
Day/Time:
R 2:00pm-5:15pm
Location:
430 Kravis Hall

Enrollment:
11 students (25 max) as of December 13, 2023

Instructor:
Kinshuk Jerath
Spring 2023 Marketing B9615
(PhD) Empirical Models I
Section 001
Call Number:
17889
Points:
3
  View in Vergil
Day/Time:
F 2:00pm-5:15pm
Location:
430 Kravis Hall

Enrollment:
9 students (25 max) as of December 13, 2023

Instructor:
Asim Ansari
Spring 2023 Marketing B9653
MS Machine Learning
Section 001
Call Number:
17909
Points:
1.5
  View in Vergil
Day/Time:
T 6:00pm-9:00pm
Location:
620 GEFFEN HALL

Enrollment:
35 students (100 max) as of December 13, 2023

Instructor:
George Lentzas
Spring 2023 Marketing B9654
MS Artificial Intelligence
Section 001

MS Artificial Intelligenc

Call Number:
17910
Points:
1.5
  View in Vergil
Day/Time:
T 6:00pm-9:00pm
Location:
620 GEFFEN HALL

Enrollment:
25 students (100 max) as of December 13, 2023

Instructor:
George Lentzas
Spring 2023 Marketing B9655
MS Digital Marketing
Section 001
Call Number:
17911
Points:
3
  View in Vergil
Day/Time:
T 8:30am-11:45am
Location:
640 Kravis Hall

Enrollment:
7 students (73 max) as of December 13, 2023

Instructor:
Dante Donati