FUNDRAISING FUNDAMENTALS FOR NONPROFITS

This course provides a comprehensive overview of fundraising and development in the nonprofit sector and introduces students to basic terminology and concepts in the field. The various fundraising vehicles are surveyed and participants learn to apply fundraising strategies as they balance individual donor and institutional needs. Relationship building, the solicitation process, the psychological dynamics and the realities of asking for money are examined as students refine their skills through analysis of case studies and participation in role playing exercises. A full array of written formats used by fundraising professionals including mission statements, grant proposals, acknowledgment letters, and campaign appeal materials are introduced. While students develop an understanding of the essentials of fundraising operations, they also examine the larger issues confronting today’s fundraising managers as well as explore the relationships between fundraisers and a nonprofit organization’s management structure and other stakeholders.