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Fall 2020 Spanish BC3850 section 001
ADVERTISING AS CULTURE IN MODERN AND CON
ADVERTISING AS CULTURE SP

Call Number 00619
Day & Time
Location
TR 4:10pm-5:25pm
To be announced
Points 3
Grading Mode Standard
Approvals Required None
Instructor Wadda Rios-Font
Type LECTURE
Course Description Advertising emerged in modern societies as they developed into bourgeois market economies. As a creative industry involving verbal/visual communication and technology, it is intertwined with cultural production in general, and many of its products can be seen as artistic in their own right. As it both caters to and creates a consumer public with needs and desires, it is intertwined with broad social and ideological currents, and can provide an angle for their historical analysis. This course posits analysis of a “discursive formation” that includes the language of advertising as well as literary, cinematographic, and other social languages engaging publicity as a vehicle for the study of modern/contemporary Spanish cultural history, from the birth of the modern constitutional monarchy (1812), through the Franco dictatorship (1939-75), and into the transition to present-day democracy. Topics will include the evolution and professionalization of Spanish advertising itself, advertising and aesthetics, early bourgeois reflection on art vs. commerce, the special role of women as both publicity and public, changing views on consumer culture, and marketing’s function in consolidating substate political identities.
Web Site Vergil
Department Spanish and Latin American Culture
Enrollment 8 students (15 max) as of 8:04AM Friday, September 25, 2020
Subject Spanish
Number BC3850
Section 001
Division Barnard College
Campus Barnard College
Section key 20203SPAN3850X001

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