|
NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information. | |
Summer 2022 Sports Management PS5390 section 001 SPORTS REVENUES STRATEGIES & ANALYSIS SPORTS REVENUES STRATEGIE | |
| Call Number | 10432 |
| Day & Time Location |
R 6:10pm-8:00pm 333 Uris Hall |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructors | Alexandra Cadicamo George W Edmondson |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Digital, social, and mobile media continue to heavily impact every aspect of sports business, often in profound and unanticipated ways, particularly in managing and optimizing revenue streams. All revenue line items are fully intertwined and integrated with each other, media, sponsorship, ticketing, hospitality, concessions and licensing, etc. Students of this course will learn to analyze and optimize the ecosystem of sports business including content rights, ticketing, sponsorship, merchandising, marketing, etc., as well as make business analytics decisions by leveraging business analytics software to run scenario analysis. |
| Web Site | Vergil |
| Subterm | 05/23-08/12 (X) |
| Department | Sports Management |
| Enrollment | 9 students (16 max) as of 8:03AM Thursday, August 11, 2022 |
| Subject | Sports Management |
| Number | PS5390 |
| Section | 001 |
| Division | School of Professional Studies |
| Campus | Morningside |
| Note | IN PERSON - As of 4.25 - Full summer |
| Section key | 20222SPRT5390K001 |
Home About This Directory Online Bulletins ColumbiaWeb SSOL | |