Electives: Management of Information, Communications and Media

Columbia Business School

Information systems	Strategic management in the entertainment industry
Marketing the arts	Consumer behavior
The economics of strategic management	Advertising management
Management of information, communications and media resources	Commerical communication in the culture of consumption
Market structure, business performance and economic policy	Information technology in marketing
Media economics in the digital age	Computers and information systems management
Economics and strategy in media industries	Quality management
Electronic finance	Simulation and business process modeling
International communications and media networks	Technology management
Managing innovation

Instructors for the courses in Management of Information, Communication and Media
P. Glasserman	M. Holbrook	G. Johar	R. Kohli
P. Kolesar	S. Masri	E. Noam	B. Schmitt
*The regular faculty is supported by adjunct faculty from the extraordinary pool of talent that New York offers.

Accounting
B8106 Information systems
(See Accounting)

Arts Administration
W8699 Marketing the arts

Business Economics B8201
The economics of strategic management
(See Business Economics)

Business Economics
B8210 Management of information, communications and media resources
(See Business Economics)

Business Economics
B8250 Market structure, business performance and economic policy
(See Business Economics)

Business Economics
B9201 Media economics in the digital age
(See Business Economics)

Business Economics
B9201 Economics and strategy in media industries
(See Business Economics)

Finance
B9301 Electronic finance
(term offered: fall)

The seminar looks at the evolution of electronic data networks and the role of communications technologies in
today's electronic markets. Areas covered include credit, debit and smart card systems; electronic fund transfers and clearance systems; electronic security systems; financial expert systems; stability of electronic markets; technology and management of financial networks; and electronic information.

International Business
B9501 International communications and media networks
(See various seminars below)

Management of Organizations
B8704 Managing innovation
(See Management of Organizations)

Management of Organizations
B9701 Strategic management in the entertainment industry
(See Management of Organizations)

Marketing B8601
Consumer behavior
(See Marketing)

Marketing
B8602 Advertising management
(See Marketing)

Marketing B9601 Commerical communication in the culture of consumption
(terms offered: fall, spring)
Prerequisite: Marketing B6601.

An examination of various aims, concepts and methods in the study of media, entertainment, the arts and advertising within the context of the consumer capitalist society

Marketing
B9601 Information technology in marketing
(See Marketing)

Operations Management
B6833 Computers and information systems management
(See Operations Management)

Operations Management
B8820 Quality management
(See Operations Management)

Operations Management
B8826 Simulation and business process modeling
(See Operations Management)

Operations Management
B9811-05 Technology management
(term offered: fall)

Examination of technology strategies with a special emphasis on the various operational dimensions of technology and innovation. This integrative course pulls together various functional strategic perspectives and provides a framework for the management of the process of making technological choices. The course focuses on the issues of strategic deployment and management of technological innovation, the management of corporate R&D, new product development, organizational learning and product management.