Columbia Scholastic Press Association

The following is the advisory program. The official programs will be given to delegates at registration at Arledge Auditorium at Lerner Hall, 115th St. and Broadway on Monday, November 5, 2007.

Registration opens at 8 A.M.

9:30 – 10:15 A.M.

ADVISERS
The Adviser's Game Plan
Alena Cybart. It's happened to almost every adviser: some staff members work hard; others hardly work; get tips, strategies, lesson plans for increasing productivity.

Staying sane in the midst of chaos for advisers
Laura Schaub. This session will address staff organization, grading systems, curriculum development and problem-solving methods for advisers of all types of publications.

LAW & ETHICS
The Right Side of Copyright Law
Mark Goodman. Copyright law limits your ability to use others’ cartoons/photos but also protects your works from use by others. Learn what’s legal and what’s not.

MAGAZINE/YEARBOOKS
Type Tips
Leah Bailey. Learn tricks from the pros to tighten up your typography.

MAGAZINE
See, Hear, Smell, Taste, Touch: The Five Senses in Writing:
Erica Miriam Fabri. Come learn how to take advantage of all the human senses in their work and discuss how they are able to re-create sights, sounds, scents, tastes, and feelings with words. And then complete a writing exercise to generate vivid and luscious sensory images.

The Pantoum
Dean Kostos. Explore a repeating form that is sometimes thought of as a Malayan villanelle. Unlike the villanelle, however, the pantoum offers greater freedom. It can be written in rhyme or without, and it can be as short as 20 lines or as long as 100.

NEWSPAPERS
From Class Notes to Music Notes
Dan Charnas. Learn how to cover the music industry for your high school newspaper.

Why Nobody Reads Your Paper
Robert Greenman. How to make the very next issue of your paper more interesting, relevant, timely, consequential and journalistically impressive than the one you just published.

Staff motivation
Helen Smith. An organized staff is an excited staff. Learn how to get your reporters and editors ready to tackle each deadline.

Modern In-depth Reporting
John Taglareni. Strong writing and thoroughly covered issues plus exciting graphics equal outstanding double trucks.

Covering hurricanes and natural Disasters
Joseph Treaster. Learn how to focus yourself as a reporter when a natural disaster hits and you have to go out and gather the story.

YEARBOOKS
Finding Yearbook Treasures in Magazines.
Martha Akers. For years staffs have scouted magazines for theme and inspiration, often missing the best ideas these publications have to offer. Learn how to hunt for the treasures to give your book a new look.

Cash InCENTives
Mary Kay Downes. Offer a 10% bonus to staffers and watch increased ad sales and fundraisers transform your red ledger into the black. Learn about this ploy and other $ raising tips in this session presented by a money-loving, veteran adviser.

Better by Design
Paul Ender These principles of design make the difference between good books and great ones. See how knowing what subtle changes to make can create a drastically different look in terms of sophistication.

Tell Me a Story
Ray Westbrook. Today's yearbook writers must provide an interesting story for readers. The best way? Center your story around a person rather than facts or data using vivid openings and sure-fire narrative writing. It's guaranteed to get people to read your yearbook--not just look at the pictures!

10:30-11:15 A.M.

ALL PUBLICATIONS
Contrast Factor
Gary Lundgren. Learn how to use the power of opposing visual elements to create dynamic designs. This session will focus on big/small, bold/light, wide/narrow, vertical/horizontal, black/color, justified/unjustified, thick/thin, modular/cut-out and isolated/unified.

Just the right type
Laura Schaub. View a variety of slides of award-winning professional publications that will serve as springboards for your own ideas.

Connecting photographers and designers: a winning combination
Bruce Watterson. No more Us vs. Them: Writing, Editing, and Designing (WED) only works if photographers take part in the process of spread design.

LAW & ETHICS
Students and the First Amendment
Warren Watson. Students still have a poor appreciation for the First Amendment, according to a new study by the Knight Foundation. Learn what this means to you and to your school.

MAGAZINES
When a Man is a Monster and a Belly is Balloon: Metaphors in Writing
Erica Miriam Fabri. In daily vernacular, metaphors are used to illuminate descriptions, styles and feelings. In writing, metaphors become mandatory tools for storytelling, creating images and pulling at the heart-strings of the reader. In this workshop, we will read examples of powerful metaphors and then create some of our own.

Poetry, The Language of Music
Dave Johnson. Create poems by finding the music in your own voice. We will listen to music as part of the music process.

A Broad Overview on Poetry
Dean Kostos. Learn how voice, imagery, figurative language, sound syntax and sound structure affect poetry.

I Don’t Know What to Write About! NOW YOU DO!
Violet Turner. In addition to giving you inspirational ideas, everyone will be asked to contribute at least one technique he/she uses to break through writer’s block.

NEWSPAPERS
How Not to Let the Administration Push You Around
Robert Greenman. How administrators attempt to manipulate, intimidate and subvert high school reporters, editors and advisers and what you can do about it.

Covering the local government
Jeff Mays. Learn from this Star-Ledger reporter how to cover local government and police for your newspaper. Make this reporting more accessible to your readers.

How to sell advertising
Helen Smith. Find advertising prospects and finance your paper’s freedom of the press.

Controversial and Sensitive Issues
John Taglareni. Learn how to cover controversial stories both journalistically and legally to make sure they get printed and read.

PHOTOGRAPHY
Strengthen Your Captions
John Mattingly. A picture is worth a thousand words but it takes more than that to tell the whole story. Learn how to improve the most read text in your book.

YEARBOOKS
Creative Coverage.
Martha Akers. The effectiveness of the story told depends on how you decide to tell it. Take a look at coverage strategies that can help make your yearbook fresh each year.

A yearbook designers guide to what works 7.11
Rick Brooks. Design trends from contemporary mass media and how the influence school publications.

Topic, Angle, Voice - The Big Three Blop Eradicators!
Mary Kay Downes. Learn how to perk up yearbook copy by concentrating on the essentials. Handouts provided.

Coverage in your book
Paul Ender. There is more to the story of the year than covering the basics. This session will explore how to push the coverage envlope.

Captions and leads for Yearbooks
Kathleen Zwiebel. There is no room for slack writing in yearbook. The leads and captions are the most read copy in your book. Learn how to hook your readers and understand the concept of “words and pictures.”

12:15-1 P.M.

ALL PUBLICATIONS
Creating the Multimedia Story
Kurt Brungardt. This fast paced introduction will cover: essential equipment for your multimedia backpack, software for your computer, and the basic skills and new media mindset you need to create a compelling multimedia story.

Graphically speaking, In Design rocks!
Bruce Watterson. Come learn short cuts, strategies and samples of effective InDesign models.

LAW & ETHICS
Protecting Your Press Freedom
Mark Goodman. What rights do student editors have when it comes to making your own content decisions? Learn about the law and ways to protect your independence.

MAGAZINES
Poetry Revision: Now what do I do with it?
Dave Johnson. Rewriting your own work as well as learning to edit your contributors. This list of revision tips can be done on existing poems and fiction.

Meter without Stress
Dean Kostos. This workshop will offer an understanding of poetic meter. It will enhance your understanding of the craft of poetry, particularly poetry written in the past. It will also be useful to all writers of poetry, even those who prefer free verse.

Protest Poetry
Violet Turner. Many poets have used their art to call attention to wrongs and to right (write) them. A variety of protest-style poems will be examined. Ideas on how to turn topics about which you are passionate into poetry will be explored.

Organizing Your Magazine Staff
Kathleen Zwiebel. Learn how to organize your staff. Early organization is key to smooth production of a magazine.

NEWSPAPERS
Come Make Us Strong
Robert Greenman and Walt Swanson. Despite wanting racial and ethnic diversity on your staff and in your paper, hidden barriers may be keeping it from happening? Recognizing and removing them may be easier than you think.

It’s all in your head.
Bobby Hawthorne. Readership studies confirm: people read headlines, so they must be interesting and accurate. The last thing you want to do is to showcase your mistakes in 60-point type.

Verbal/Visual Connection
Ray Westbrook. Today's newspaper needs much more than just outstanding photos to engage the viewer. Captivating visuals, interesting headlines, secondary coverage, and color are all tools you can use to create a lively design.

PHOTOGRAPHY
Through The Camera's Lens
Cary Conover. Unlike painting or sculpture, photography is an artform still in its infancy. From its 19th century chemical origins to its 21st century digital mediums, this presentation will deal with photography's history and its scientific applications as well as contemporary fine art photography and photojournalism.

Improving Candid Photography
John Mattingly. Learn basic tips and tricks on how to take your candid photography from now to wow.

YEARBOOKS
Singled Out
Martha Akers. Coverage of individuals and their stories often captures readers’ attention. But what about design? Can single page design satisfy readers’ wants and needs as well as traditional spread design? Join me for a session that looks at the wins and losses of single page design.

Motivate the Unwilling to do the Impossible for the Ungrateful
Mary Kay Downes. Leave with motivation and determination to put the responsibilities on the staff so that you go home each day in the sunshine and with a smile on your face.

A to Z
Paul Ender From coverage to design, the professional press shows us what to do and hundreds of ways to anchor our yearbooks in the coverage year. Come for more ideas than you could ever use.

Space: The Final Frontier
Gary Lundgren. White space is an overlooked design element. Learn how to use three levels of spacing to create out-of-this world yearbook spreads. [Yearbook]

Yearbook trends in design, coverage writing and theme.
Laura Schaub. Learn everything from theme/concept ideas to section planning, including story development, photo assignments and secondary coverage ideas.

1:15-2 P.M.

ALL PUBLICATIONS
Ideas from the professionals
Laura Schaub. This session will show a number of design ideas from professional publications and discuss how they might be incorporated into student publications.

Typography as a Tool
Bruce Watterson. You need to grab your reader’s attention to look at your publication. Learn to use typography to grab your readers without distracting them from the copy.

EDITORS
PUB Room 101 for Editors Only
Kathleen Zwiebel. Join us to discuss deadline strategies and staff management tips.

LAW & ETHICS
Students and the First Amendment
Warren Watson. Students still have a poor appreciation for the First Amendment, according to a new study by the Knight Foundation. Learn what this means to you and to your school.

MAGAZINES
Literary Lyrics
John Hampson. Learn techniques to improve your lyric and poetry writing abilities. Songwriter John Hampson will discuss the poetic devices used in his hit song “Absolutely (Story of a Girl)” and their intended effect, to demonstrate the process.

MAGAZINES
Poetry in Translation
Dave Johnson. Chinese written characters can be used as a medium for a poem. Get closer to the root of language by exploring relationships between symbol and meaning.

NEWSPAPER ADVISERS
Teaching With The Times
Robert Greenman. How every aspect of journalism, from reporting and writing, to the First Amendment and ethics, can be taught using The New York Times as your daily textbook.

NEWSPAPERS
Literary Genius
Bobby Hawthorne. How to use dialogue, similes, alliteration and other cool literary stuff to make your writing as powerful as a __________ — well, you fill in the blank.

Hows and whys of sports writing
Helen Smith. Writing a sports news story is just as important as a straight news story. Learn the “hows” and “whys” of sports writing.

Your Opinion Counts
Edmund Sullivan. Your words are powerful. Learn ways to shape the opinions of your readers with compelling columns.

PHOTOGRAPHY
Through The Camera's Lens
Cary Conover. Unlike painting or sculpture, photography is an artform still in its infancy. From its 19th century chemical origins to its 21st century digital mediums, this presentation will deal with photography's history and its scientific applications as well as contemporary fine art photography and photojournalism.

Strengthen Your Captions
John Mattingly. A picture is worth a thousand words but it takes more than that to tell the whole story. Learn how to improve the most read text in your book.

YEARBOOK
When Three’s NOT a Crowd.
Martha Akers. You’ve listened to the experts and accumulated the content for your spread, but there’s just too much material for two pages. What happens now? Add to the pair and go for three (or more). Explore what happens when you allow coverage to dictate design.

Extending Your Yearbook to the online community
Myrtle Jones. Using online community building tools to supplement yearbook content.

Yearbook Trends
Gary Lundgren. Take a look at professional and student publications from across the country to see what today’s trends are. [Yearbook]

Printing Photos That Tell a Clear Story
Michael Riordan. This session focuses on the technical variables impact image quality in print. Topics covered will include resolution, image capture, file management and best practices for creating high quality black & white images.

Head’s Up
Ray Westbrook. Even though pictures may dominate a spread, headlines are very important to your overall design. From basics to experimentative styles, we'll learn how to give your book a "heads-up."

2:15-3 P.M.

ADVISERS
Advisers and the law
Mark Goodman. Student media advisers may have the toughest - and riskiest - job in school. As advocates of students and employees of the school, things can get pretty complicated. Get some practical and legal guidance.

ALL PUBLICATIONS
Creating the Multimedia Story.
Kurt Brungardt. This fast paced introduction will cover: essential equipment for your multimedia backpack, software for your computer, and the basic skills and new media mindset you need to create a compelling multimedia story.

Photoshop - Photo correction and graphics creation for everyone
Laura Schaub Helpful tips on Photoshop to help you save time and streamline the production process.

MAGAZINES
Sequence, Layout, and Meaning in Publication Design
Cali Buckley. The designer controls how the eye scans the page, and with that, he or she controls how readers view the content. How meanings are manipulated through placement, emphasis, and the choice of content.

Making Music without Music
John Hampson. Song structure will be discussed by Songwriter John Hampson. Groups will then create their own lyrics.

The Visible Word: Poetry and Visual Art
Dave Johnson. Learn to write poetry with visual art.

NEWSPAPERS
Take It From The Times
Robert Greenman. How to create articles for your paper using story ideas, background material and writing styles from The New York Times.

Copy isn’t optional
Bobby Hawthorne. Sure, lists and crossword puzzles and stand-alone quotes and other infographics are trendy and popular. But a yearbook staff cannot tell the story of the year without interesting, insightful, interpretive copy.

Basics of News Leads and News Writing
Helen Smith. How to provide well-written leads and stories to serve your readers’ needs.

Winning Awards for Your Editorials
Edmund Sullivan. Learn ways to shape the opinions of your readers with persuasive editorials.

PHOTOGRAPHS
Through The Camera's Lens
Cary Conover. Unlike painting or sculpture, photography is an artform still in its infancy. From its 19th century chemical origins to its 21st century digital mediums, this presentation will deal with photography's history and its scientific applications as well as contemporary fine art photography and photojournalism.

YEARBOOKS
Yearbook Color Management
Michael Riordan. This session explains the relationship between digital photography, scanning and print reproduction. Strategies on how to get the most predictable color will be demonstrated and discussed.

Coverage for Yearbooks — what should be in your book?
Kathleen Zwiebel. Learn how to create a beat system for your staff so everything is covered in your book.