Miriam Greenberg

Visiting Scholar

Miriam Greenberg is an Assistant Professor in Sociology at the University of California Santa Cruz. Her interests lie at the intersection of urban political economy and media studies. In particular, her research focuses on the official use of media and marketing in New York City during the fiscal crisis period of the 1970s and the current, post- 9/11 era. This work explores the politics of urban representation in times of crisis, as well as the relationship between city marketing and broader efforts of urban restructuring.

Her publications include:

Branding New York: Image Crisis and the Rise of the Neoliberal City. New York: Routledge, 2008

"Marketing the City in Crisis: Branding and Restructuring New York City in the 1970's and Post 9/11 Era," in Anne Cronin and Kevin Hetherington, eds., Consuming the Entrepreneurial City: Image, Memory, Spectacle. New York: Routledge, forthcoming 2007.

"The Limits of Branding: The World Trade Center, Fiscal Crisis, and the Marketing of Recovery." International Journal of Urban and Regional Research. Vol. 27, Number 2, June 2003.

"Branding Cities: A Social History of the Urban Lifestyle Magazine, 1960-2000," Urban Affairs Review, Volume 35, no 6, November, 2000.

"Coney Island and Las Vegas in the Social Imaginary: A Study in Urban Decline and Renewal," with Sharon Zukin, et al., Urban Affairs Review, Vol. 33, no 3, May, 1998.