Chapter 2

Federal Home Loan Bank Board

The Federal Home Loan Bank Board provided lending institutions with sample brochures, boilerplates for ads and other promotional literature with which to initiate a Better Homes Campaign. The agency also soliciting designs for exemplary small houses from architects around the country . Each design was submitted on a single standard page typically showing a plan and elevation of the house. The designs were coded according to number of rooms, climatic conditions and regional considerations and then compiled in a "Home Selector Portfolio." Potential home buyers visiting a lending institution could review a Home Selector Portfolio containing "approved" designs suitable to the area and more likely to receive an FHA mortgage. Though very few home buyers used this service, the Home Selector portfolio was typical of the efforts of the period to identify home designs in the form of standard models.