The same synthetic materials that made the bomber pilot's airplane would now make his easy chair. Materials and utility suppliers claimed to provide "security" and "stability," notions loaded with political content during this war time period. Patriotic messages were almost evangelical about the "American way," portraying home ownership as part of a world of light beyond the darkness of war. As if deputized to carry out political reorganization, Stran Steel advertised before and after images of residential and industrial fabric captioned, "Democracy" and "Decentralization." The images depicted changes for which, we were to believe, they were largely responsible. There were also giddy predictions about "post-war dreamitis" or "shangri-la 194x" Several ads confront the choice between modern and traditional styling with wary ultimatums. One captioned a traditional house, "Evolution" pairing it with a modern house captioned, "Revolution." Most of the pre-war futurism was reflected less in planning and building and more in the promotion of appliances. Dishwashers and toasters featured dynamic styling, turbo-jets and roto-towers. Like the suppliers of construction materials, every maker of domestic accouterment looked at aerial views of orderly rows of dwellings and saw a market that would steadily absorbed products through the end of the 1950's.