Columbia Library columns (v.1(1951Fall-1952May))

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  v.1,no.2(1952:Feb) : Page 6  



6                       Alice Goudy Lochhead

Kennedy, the Woman's Home Companion, and Saks Fifth
Avenue.

I think that of all his type faces I like the Saks Fifth Avenue
one most. One of the letters is cast in solid gold matrix. Vassar
College has this now. Mr. Gimbel called Dad and asked him if he
would do a special type for them, and Dad said he would. They
talked it all over. Mr. Gimbel said he would give anything to have
it done in gold. Dad said, "Yes, that would be good; let's do it in
gold." He had a dreadful time with it, as the gold would stick. It
was put aside when a new advertising manager for Saks took over.

Dad did altogether about 132 type faces, and he had names for
all his cuts. "Deepdene" was named for our house, "Marlboro"
was for the town, and "ViUage" was for the village of Hingham,
Massachusetts. Dad designed a cut for Spencer Kellogg, the oil
man, and called it just "Kellogg." A recent issue of Holiday has
Goudy letter type. Dad had a sort of love for the different cuts,
especially for "Deepdene," because he was so fond of the place
and loved the house up there. This cut is down in the Library of
Congress.

I always worried about how he was going to keep "Deepdene"
up. In this the Coxheads were very nice. When I had to sell the
house after Dad's death, it was bought by the Ralph C. Coxhead
Corporation of Newark, New Jersey. They decided to have me
set up a small museum, which we had for three years. After the
death of its president, the Corporation decided to sell the house,
and I bought it back. They were very generous, for although they
had put a good deal into the place they sold it back to me for much
less than their total investment. I am very grateful both for my¬
self and for Mother and Dad Goudy, who loved "Deepdene" so
much.

In all of his work. Dad leaned heavily on Mother Goudy, and
her passing was a severe blow to him. She was a wonderful help¬
mate. He couldn't have done one-half as much as he did or have
gone half as far as he did without her. She had worked with him
before they were married. She was a typesetter, and did her own
  v.1,no.2(1952:Feb) : Page 6