Scoville, Joseph Alfred, The old merchants of New York City

(New York :  Carleton,  1864-70.)

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  Page 151  



OF JVEW  YORK CITY.                     151

slavery in order to preach Christ crucified to the slaves
of that Island.

The Broad street A. M. BIninger claims precedence
as son and grandson of the oldest Abraham and his son
Isaac, who started the store in 17^4.

The A. BIninger, of Thames street and Liberty,
claims only from his father Jacob, ■v\dio evidently was
not the " Original Jacobs " of the old grocery house of
BIninger.

The house of A. M. BIninger & Co., No. 19 Broad
street, the ancients, have adopted the great modern in¬
vention of advertising, and use this fearful lever to make
sales, doing a monster business in thousands of papers.

The house of A. BIninger, in Liberty street, have
never done anything in the wslj of advertising beyond
the old style of $40 per annum for an advertisement in
the Courier and Enquirer, and the antediluvian sheets
for which the subscription of $10 for the daily paper is
thrown in.

My task is not to judge. I have given a faithful
record of a grocery house as " Old as the Hills." We
have gone back In this instance 160 3-ears to 1700,
when the little boy Binlnger, after his father and mother
had been tossed into the deep blue sea, landed in Savan¬
nah, and became the founder of that name on this
continent.
  Page 151