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This catalogue of buildings, storefronts, and architectural elements is a
noteworthy example of Avery Library's unrivalled collection of more than ten
thousand catalogues from the American building trades. Daniel D. Badger's
Architectural Iron Works was one of the larger American foundries producing
cast-iron architecture. In 1865 Badger decided to advertise his firm's work with
this volume listing its principal productions, including about four hundred
buildings and storefronts in New York, but also ones in Richmond, Virginia, and
Sacramento, Californianot to mention Alexandria, Egypt, and Panama. The book
also featured claims for cast iron as a new building material and, most
important, 102 lithographic plates of architectural details as well as whole
facades, printed by the prominent firm of Sarony Major & Knapp.
Plate III (one of a handful of color plates) shows the E. V. Haughwout
Building (1857), designed by architect J. P. Gaynor as an emporium for the sale
of glassware, silverware, clocks, and chandeliers, and the first New York City
store to have an elevator for customers. The cast-iron facades at the northeast
corner of Broadway and Broome Street recall the arched windows set between
columns at Venice's Biblioteca Marciana, testimony to Badger's assertion "that
whatever architectural forms can be carved or wrought in wood or stone, or other
materials, can also be faithfully reproduced in iron." The Landmarks
Preservation Commission designation report quotes an architectural historian on
the significance: "In this one building are combined the two elements that
provided the basis for today's skyscraperthe load-bearing metal frame and the
vertical movement of passengers."
In parallel, one might say that in this one publication are combined the
elements that provided the basis for the flourishing of trade catalogues for
decades to come -- promotional writing and mass printing technology, in the
service of prefabricated materials and building parts.
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