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Resources for Marketing Plans
These resources were selected for their authority, ease of use, and accessibility. If you need more assistance, see http://www.columbia.edu/cu/lweb/indiv/business/refservices.html or email the research librarians: business@libraries.cul.columbia.edu
Additional resources can be found in CLIO, the library catalog. For news and research tips from the Watson Library, please check out our
For databases and search examples for each project see the handout from class.
Demographics and country overviews
Indiastat
Access to statistics on health, higher education, agricultural and industrial production information, economic statistics, and tourism related data in India. The database also contains information bank and financial institutions, companies, co-operatives, crime and law, population, foreign trade, labour and workforce, housing, media, power, transport, urban-rural settlements and economy in India and more.
Economist Intelligence Unit
Provides access to several EIU publications including Country Reports, Country Monitor, Country Commerce and Country Finance.
EIU Country Data
Database of worldwide economic indicators and forecasts, providing more than 300 series on 150 countries and 45 regional aggregates, running from 1980 and forward to 2005.
Global Insight
Economic time series data, financial market data and country overviews and anlaysis for various countries throughout the world including India.
ISI Emerging Markets
Full-text news, industry overviews, and financial and economic information on emerging market countries including India.
World Development Indicators
Database on development data covering more than 575 indicators, 225 countries, and 18 regional and income groups. The collection of development data includes population, income, social, economic, financial, natural resources, and environmental indicators for more than forty years (starting in 1960 where data are available).
Industry overviews
Global Market Information Database
Contains consumer demographics. GMID contains over a million demographic, economic and marketing statistics for 205 countries worldwide including India. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts.
ISI Emerging Markets
Full-text news, industry overviews, and financial and economic information on emerging market countries including India.
Standard & Poor’s NetAdvantage
Includes S&P industry surveys for the US, Europe, Asia and Latin America. Also provides company information, including market snapshot, company quote, equity indexes page, the Outlook's market insight, S & P stock stock report, economic calendar, economic insight, industry in focus, and Stovall's sector watch.
Journal articles and newspapers
Business Source Complete
Provides access to scholarly journals in business, marketing and economics, trade journals, industry overviews and newspapers.
Suggested searches:
- marketing planning [choose subject terms from drop down box ] and india [choose geographic terms from drop down box]
- marketing strategy [choose subject terms from drop down box ] and india [choose geographic terms from drop down box]
- "social enterprise" [use quotes] - do not choose anything from the drop down box
- This database also has industry overviews - click on industry from the menu on the right hand side and search for your industry
Factiva
Contains newspapers, trade journals and press releases. Coverage is international.
ISI Emerging Markets
Full-text news, industry overviews, and financial and economic information on emerging market countries including India.
Proquest
Provides access to scholarly journals in business, marketing and economics, trade journals, and newspapers
Suggested searches:
- marketing [choose subject from drop down box ] and low income groups [choose subject from drop down box ] - in results list choose Scholarly Journals tab
- market research [choose subject from drop down box ] and low income groups [choose subject from drop down box ] - in results list choose Scholarly Journals tab
- social enterprise [choose document title from drop down box] - in results list choose Scholarly Journals tab
Print Sources
----Consumer markets in India-----
For more books on this subject search CLIO [the library's catalog] by subject:
Consumption (Economics) - India
Consumer behavior - India
Marketing - India
- Consumption and transformation of everyday life: a view from South India
HC440.C6 W55 2008 (Lehman Library)
- Emerging paradigms in the Indian marketplace
(Electronic book)
- The Indian consumer: one billion myths, one billion realities
HC440.C6 S65 2008 (Lehman Library)
- Rural marketing: targeting the non-urban consumer
HF5415.12 I5 V45 2007 (Business)
- Shoveling smoke: advertising and globalization in contemporary India
HF5813.I4 M39 2003 (Business)
- Winning in the Indian market: understanding the transformation of consumer India
HC79.C6 B553 2008 (Business Course Reserves)
----Marketing Plans-----
For more books on this subject search CLIO [the library's catalog] by subject:
Marketing - Planning
or by keyword" "marketing plan"
----Social Enterprise-----
For more books on this subject search CLIO [the library's catalog] by subject:
social entrepreneurship
or by keyword" "social enterprise"
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The new social entrepreneurship: what awaits social entrepreneurial ventures?
HD60.N46 2006 (Business)
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The power of unreasonable people: how social entrepreneurs create markets that change the world
HD60.E45 2008 (Business course reserves)
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Social entrepreneurship: new models of sustainable social change
HD60.S595 2006 (Business)
 All electronic services are restricted to current students, staff, and faculty at Columbia University, Teachers College, and Barnard College with a valid CUNIX ID and logon.
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