Selected Websites - Marketing and Advertising

Guide to Marketing/Advertising Research in the Watson Library

Use this guide as a starting point for print and electronic resources, supplemented by the sites below.

Ad Age Dataplace

Advertising industry data including top agencies by country, top agency brands (international and domestic), executive salary information, and more.

Adflip.com

Archive of classic print advertisements.

Advertising World

An extensive collection of advertising-related web links.

American Marketing Association

Contains information on publications, conferences, member services and local chapters.

Audit Bureau of Circulation

Sort and search summarized circulation data by publisher title, U.S. SRDS number, or Canadian CARD classifications.

B2B

B2B is a monthly supplement to the Business Marketing magazine that "covers the strategies, tactics and techniques for marketers to succeed on the Web."

ClickZ Stats

This site is a good resouce collection for data on Web/Internet statistics and market research.

Community Information by Zip Code

A comprehensive guide to finding all kinds of information by ZIP code.

eLab

"A research program on marketing in computer mediated environments" at the Owen Graduate School of Management, Vanderbilt University.

Greenbook

The Directory of Market Research Companies via the Internet provides access to "thousands of market research companies worldwide indexed and cross-indexed 9 different ways. You can search for facilities and services using multiple criteria including: company name, research services offered, market specialties, industry specialties, computer programs, trademarked products and services, geographic location and key personnel listings."

ISBM: Institute for the Study of Business Markets

A research center at Pennsylvania State University that focuses on business-to-business marketing.