On Thursday, Feb. 26, the School of Continuing Education will host an information session on the Master's Degree Program in Strategic Communications. The event will be held in 602 Lewisohn Hall, and will include an opportunity to meet the program's instructors.
The Master's Program in Strategic Communications provides a fundamental understanding of today's communications opportunities, the knowledge and perspective to analyze audience and message accurately and the information to develop appropriate tactics to carry that message.
Unlike many other communications programs, this Columbia master degree's goes beyond theory to train students in the practical, real-world demands of solving today's complex communications problems.
The program also includes a Seminar Series -- a sequence of free lectures and discussions designed to inform students about critical issues and trends in the communications field and the marketplace. On Friday, March 5, Scott Donaton, editor of Advertising Age and founder/editorial director of Advertising Age 's Madison & Vine initiative, will lead a discussion with industry executives about the intersection of the advertising business and Hollywood.
This seminar, titled "Madison & Vine: Why Entertainment and Advertising Need to Converge to Survive," will be held in 717 Hamilton Hall from 6:00 p.m. to 8:00 p.m.