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Bridging business research and practice, Columbia Business School has launched Columbia Ideas at Work, the School's new online knowledge portal. The unique Web site showcases the intellectual capital of Columbia Business School's faculty and enables business practitioners to access cutting-edge ideas and applications relevant to their business challenges. The site provides practical applications of faculty research to help businesses understand their customers, motivate employees, make strategic investment choices and capture opportunity in today's dynamic, global marketplace.
The inaugural issue of the online magazine focuses on faculty research in the area of entrepreneurship. Online content includes a Q&A with Columbia Business School Dean Glenn Hubbard on progressive tax rates and their impact on entrepreneurs, as well as feature articles on venture capital networks, pricing risk in venture capital and the impact of founder succession.
As with every edition of Columbia Ideas at Work, the launch issue showcases three types of resources to help business practitioners:
- Research briefs that distill findings into practical applications
- An online magazine with feature articles, research summaries and faculty Q&As
- A searchable research archive of faculty publications
Content for the online magazine will be updated on a quarterly basis. Future issues will focus on Risk Management in September 2005 and Emerging Markets in December 2005. |
