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This month, the Office of Communications and Public Affairs has launched a new version of the University’s public affairs newspaper, The Record. The paper now has a bolder, cleaner look that gives greater space to photos. And it has its own Web page for the first time.
The new-look Record continues to carry many of the same elements as in its previous iterations: honors, awards, major appointments, book publications, research findings, faculty profiles and opinion, and media coverage of faculty opinion. In addition, it now carries several new features, along with staff profiles and perspectives.
For instance, there is a new column called “Ask Alma’s Owl.” The owl hidden in the drapery of the Alma Mater’s robe has been observing campus life for more than 100 years. Alma’s owl now has a space in The Record for answering select questions about the campus, its architecture, its history and everyday habits.
Another new column, “Around Town,” consists of suggestions from faculty and staff on what to do and see in New York City. Readers are encouraged to send in short (100 words or less) answers to: If you could venture off campus and explore New York City this fall, what would you do? Answers can be anything—from restaurants to art exhibits to outdoor adventures.
Finally, there is a new feature called “What Are You Looking At?” Familiar campus scenes and objects are presented from a fresh perspective. Readers who guess correctly are awarded a Record mug.
To participate in any of the above three features, send e-mail to curecord@columbia.edu.
A publication is only as good as the relationship it has with its readers. In November, The Record will be sending out a link to an online readership survey soliciting feedback on the new Record design and contents.
Meantime, readers from the University community are encouraged to get involved by submitting news items and story ideas—whether for The Record, the Web or both—via our online form.
The new form was designed to expedite contact between the communications office and other members of the Columbia community, and to make sure contents suggestions are dealt with systematically.
Also during the next couple of months, the communications office will be making greater efforts to integrate print contents with the contents of the Columbia News Page—stay tuned for more news about this. |
