Glenn Hubbard, Dean of Columbia Business School, has announced the appointment of Troy Eggers as Associate Dean for Executive Education at the School, effective January 3, 2007. Mr. Eggers, who received his MBA from Columbia Business School in 2005, moves into his new role from the School's Executive MBA program, where he served as Assistant Dean. Previously, he was Director of Administration in the Executive Education program for five years.
Commenting on Executive Education, Mr. Eggers said, "We are a world-class program within a world-class institution in the greatest city in the world. I look forward to growing our Open Enrollment, Custom, and Institute for Not-for-Profit businesses by bridging theory to practice and leveraging the strengths of the institution to meet client needs."
Columbia Business School's Executive Education courses provide the insights necessary in an increasingly competitive business environment. Courses are offered in leadership and strategy, marketing and finance. For example, Experience Marketing: Setting Your Brand Apart with Superior Customer Experience, led by Bernd Schmitt, Columbia Business School professor and Executive Director of the Center on Global Brand Leadership, gives managers an up-close look at the elements that compose the experiential world of the customer—and yield results.
Mr. Eggers succeeds Grant Ackerman as Associate Dean for Executive Education at Columbia Business School.
"We use New York City as our classroom for Experience Marketing to demonstrate how creative components and artifacts build an experiential platform for brands, and that competitive edge goes straight to the bottom line," noted Dean Eggers. "It's one way we combine rigorous academic theory with the real-world setting of practical business application." Experience Marketing will be offered May 3-5, 2007.