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Douglas Daft

'Businesses Must Be a Medium of Healing,' Says Coca-Cola CEO Douglas Daft

Businesses have a commercial and moral obligation to address the world's problems, says Douglas Daft, chairman and CEO of The Coca-Cola Company, during SIPA's Gabriel Silver Memorial Lecture. "Businesses can and must be a medium of healing: must build understanding, must improve people's lives, must cultivate trade, must participate in local economies, must contribute to economic development and must raise education levels."

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Shot: Apr 30, 2003
Published: Jun 09, 2003
Last modified:Jun 11, 2003