Professor (Business School)
Ph.D., Carnegie Mellon, 1980
General Area of Research
Consumer and managerial decision-making and electronic commerce.
Johnson's research interests are in consumer and managerial
decision-making and electronic commerce. He is among the most widely
cited scholars in marketing, according to the Thompson Scientific
Highly Cited ratings. His work on electronic commerce has been
published in the Communications of the ACM, Journal of Consumer
Research, Journal of Marketing, Journal of Interactive Marketing, and
Management Science. He has presented his work before the Federal Trade Commission, and has been quoted in the New York Times, the Wall Street Journal, Readers Digest, National Public Radio's Morning Edition, Marketplace, and the CBS Evening News. He is a coauthor of two books: Decision Research: A Field Guide and The Adaptive Decision Maker. His research in behavioral economics has appeared in Science, Journal of Economic Theory,
as well as in two books. Earlier work examining the role of affect and
similarity in understanding risk in papers has been published in Journal of Personality and Social Psychology, and the Journal of Experimental Psychology.
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