Ciba Chief to Speak on Environment

Richard Barth, president, chief executive officer, and chairman of the Ciba-Geigy Corp. will speak at Columbia's Distinguished Lecture Series on the Global Environment on Tues., Mar. 7. His topic is "Sustainable Development: What Does It Mean For Business?"

His remarks will be followed by a discussion with Jim Kuhn, Courtney C. Brown Professor of Management and Organization at Columbia Business School.

The lecture will be held in the C.P. Davis Auditorium of the Schapiro Engineering Building.

Barth has served as president and chief executive officer of CIBA since 1986, and as chairman of the board since 1990. He earned his B.A degree from Wesleyan University, and an LL.B. from Columbia Law School.

He joined the former Ciba Corp. in 1965, and has held many top-level positions within Ciba and Ciba-Geigy, including general counsel, corporate secretary, chief financial officer and senior vice president.

President Clinton appointed him to the President's Council on Sustainable Development, a special initiative committed to improving the health of the global environment.

As the leader of a corporation with a strong track record in protecting the environment, Barth has substantive experience with the challenges and rewards of green business practices.

Ciba is a leading developer and manufacturer of healthcare and agricultural products, and specialty chemicals for industry and manufacturing.

In its Vision 200 program, Ciba has outlined an innovative path for growth and prosperity--a path that takes into account the social, environmental and economic responsibilities of the corporation and is based upon the principles of sustainable development.

Environmental issues and concerns are playing a major role in shaping the business climate. More and more businesses have recognized the need to develop an "eco-efficient" approach to doing business.

Sustainable development is a business philosophy that promotes economic growth while protecting the environment; its potential to break the corrosive connections between economic growth and ecological decay has attracted considerable interest and attention from the business world.

In his remarks, Barth will outline the concepts and ideas of sustainable development, discuss how Ciba has applied the principles of the concept in its businesses, and outline the lessons it has drawn from its experiences in sustainable development in the world of highly-competitive markets and businesses.

The Distinguished Lecture Series is sponsored by the Sustainable Development Initiative at the Columbia Business School.

The series brings together leading figures from the worlds of business, international affairs and environmental activism to discuss critical environmental and development issues. Past speakers have included Peter Raven and Jim MacNeill.

For more information, call 854-3489.

Columbia University Record -- February 24, 1995 -- Vol. 20, No. 18