Is it a Bookstore, or a Web Site?

Columbia University Press is now on the Internet with an easy-to-use Web site designed to feel like a browse through a bookstore.

"We don't assume you arrive at our home page knowing exactly what you are looking for," said Kate Hammon, associate director of marketing and supervisor to the web site. "Instead, our home page is intended to be more like an exhibit or a bookstore which you can wander through."

Arriving at the Columbia University Press home page, a browser has a choice of perusing:

Several titles allow browsers to learn more by choosing among links to options such as: author interviews; author biographies or a trivia quiz.

To encourage ordering through local bookstores, Columbia University Press offers a link to the American Booksellers Association web site. The browser also has the option of downloading a fax form for book ordering or locating a toll-free ordering phone number.

The web site even assists book proposal submissions to the Press: by visiting the web site's editorial page, authors may find out to whom and how to send a proposal.

The web site's designer and developer, Laura Cusack, the press' advertising and promotion manager, is developing an access point geared specifically to the needs and interests of librarians.

Columbia University Press is one of the only university presses with electronic and new media publishing and one of the first to publish CD-ROMs. The web site address is: http://www.columbia.edu/cu/cup/.


Columbia University Record -- December 8, 1995 -- Vol. 21, No. 12