March 3, 2006

Seminar: Irish Studies, 535

Meeting Date: March 3, 2006

Speaker: Prof. Marion Casey
Adjunct Associate Professor of Irish Studies, Glucksman Ireland House, New York University

Title of Talk: "Selling Value: Marketing Irish Products in the United States, 1890-1950."

Rapporteur: Cóilín Parsons

Attendees: Frank Naughton (Kean University); Alice Naughton; Diane Menagh (Fairfield University, Connecticut); Gertrude Hamilton (Marymount College of Fordham University); Maria McGarrity (Long Island University); Patrick McNierney (Columbia University); Martin J. Burke (Lehman College and The Graduate Center, CUNY); Jason Clarke; Elizabeth Gilmartin (Monmouth University); Ken Monteith (Fordham University).

This meeting was held at Glucksman Ireland House, New York University, following dinner at The Cedar Tavern.  At the invitation of Glucksman Ireland House and Grian, the Irish Studies association of NYU, we heard Prof. Casey talk about the history of marketing of Irish-made products in North America.  Her talk, which was illustrated by slides throughout, encompassed Irish efforts to define, market, and protect Irish-made brands.  Following the talk we attended a wine reception at Glucksman Ireland House.  Prof. Casey was an invited speaker at the Grian annual conference, which took place from March 3 until March 5.

The seminar extends its thanks to Grian and Glucksman Ireland House for their generous invitation.