March 3, 2006
Seminar: Irish Studies, 535
Meeting Date: March 3, 2006
Speaker: Prof. Marion Casey
Adjunct Associate Professor of Irish Studies, Glucksman Ireland House,
New York University
Title of Talk: "Selling Value:
Marketing Irish Products in the United States, 1890-1950."
Attendees: Frank Naughton
(Kean University); Alice Naughton; Diane Menagh (Fairfield University,
Connecticut); Gertrude Hamilton (Marymount College of Fordham
University); Maria McGarrity (Long Island University); Patrick
McNierney (Columbia University); Martin J. Burke (Lehman College and
The Graduate Center, CUNY); Jason Clarke; Elizabeth Gilmartin (Monmouth
University); Ken Monteith (Fordham University).
This meeting was held at Glucksman Ireland House, New York University,
following dinner at The Cedar Tavern. At the invitation of
Glucksman Ireland House and Grian, the Irish Studies association of
NYU, we heard Prof. Casey talk about the history of marketing of
Irish-made products in North America. Her talk, which was
illustrated by slides throughout, encompassed Irish efforts to define,
market, and protect Irish-made brands. Following the talk we
attended a wine reception at Glucksman Ireland House. Prof. Casey
was an invited speaker at the Grian annual conference, which took place
from March 3 until March 5.
The seminar extends its thanks to Grian and Glucksman Ireland House for
their generous invitation.