Eli M. Noam
Professor of Finance and Economics
Director, Columbia Institute for Tele-Information
Graduate School of Business, Columbia University
Tel. 212-854-4222
Fax. 212-932-7816
enoam@research.gsb.columbia.edu
October 10, 1995
A. The Ascendency of Auctions
For all the Washington talk about building the National Information Infrastructure, its major concrete accomplishment and outstanding success so far has been the introduction of spectrum auctions. In the process, auctions have risen from obscure academic theory to dominant policy orthodoxy. Almost anyone, it seems, loves auctions: many liberals, because it makes business pay its way and generates government revenues; and most conservatives, because it substitutes market mechanisms for government controls.
But if so many agree with the idea of an auction and for such different reasons, it is high time to re-examine it. My own conclusion is that while the present auction system is far better than what we had in the past, it is still not the best way to go in the long run, and that it should be updated by a system of open spectrum access coupled with a dynamic access fee. The technology for such a system, while not available, seems within reach. But to develop it requires policy makers to first take the next step, and to think of spectrum use not in terms of exclusive ownership but of multiple access. In the process, the dominant paradigm for spectrum allocation has to change, from Occupancy to Licensed Privilege in the past, to Ownership (or lease) at present, and to Access in the future.
The arguments for auctions are well-known. An auction is better than a mindless lottery, or than comparative administrative hearings with their inevitable and legal maneuverings. It takes politics out of the process. It gets spectrum resources quickly into the hands of users that value them highest. It rationalizes the assignment process while recovering the value of the spectrum to the public. It creates certainty and incentives to invest. Private auctions already exist in the form of a resale market.
All this is largely true. But the issue is not whether auctions are better than the strange and wasteful systems which we have used in the past, but whether they are better in the long run than other alternatives.
The counter-arguments to auctions are also well-known. They are either those of existing stakeholders, of potential entrants who feel better served by the political process than the market, or of those who view spectrum as a public sphere subject to public goals. Broadcasters, for example, argue that the auctions should not extend to them, because, (a) they are required to perform public service obligations; (b) they have usually already paid for the license once by buying it in the after-market; and (c) it would be unfair to make them bid retroactively for an asset whose value they had created.
Other objections are those of governmental users who fear that their hold over vast chunks of free spectrum might be reduced once its opportunity cost were more precisely known; by radio amateurs, who tend a non-profit spectrum garden dedicated to technology experiments and public service in the midst of a commercial and governmental wilderness; and by those who believe that vesting ownership based on today's technology will complicate the speedy deployment of new technologies in the future and lead to inefficient allocation. An influential opposition comes from parts of the public-interest community which fears (a) a decline in regulatory power over TV in behalf of public interest goals if renewable licenses were replaced by permanent property rights; (b) that an allocation to the highest bidder would raise barriers to small entrants and reduce diversity; and (c) that auctions would squeeze out free public access and nonprofit educational activities.
Even economists concede that market prices do not necessarily reflect all social value, because social value also includes consumer surplus, i.e., the benefit to a consumer above the market price. For broadcasting, whose economics are convoluted because it sells audiences to advertisers rather than tickets to audiences, the surplus of social over private value has been estimated to be seven times as high as market price. (Noll, 1973) Thus, if a broadcast channel switches out of TV and into mobile telephony, the overall impact may go far beyond a private transaction. Similarly, the buying-out of a competitor may have an impact beyond the private transaction price in that it may lead to higher prices for the users of a service, which is also part of social cost. These social costs and benefits have been used as an argument for a political or administrative allocation of spectrum.
On the whole, the arguments in favor of auctions are stronger than the arguments against, partly because most legitimate problems raised by the critics can be dealt with in other and often more efficient ways. But this does not make auctions necessarily the best approach for the future.
Surprisingly missing in a critical evaluation of auctions is a free market perspective. Where such criticism has been voiced it has focused on the specifics of the FCC auction scheme, such as the extent of duration, allocation, and flexibility of the licenses involved, not about the concept itself. Indeed, having fought a long, good, and successful fight for auctions, its advocates often seem incapable of viewing skepticism of the present system of auctions as anything but a pro-state position.
B. Are Auctions Budget Policy or Communications Policy?
The FCC auctions have been sophisticated in technical terms, superior to the old system, and well-executed as an operation. They benefitted from the contributions of game theorists grateful for a new field of recognition after the end of the Cold War. Underlying any game is an optimization goal. The underlying objective for the auction "game" was to raise revenues for government. This is usually denied quite heatedly, and various other considerations are cited, such as moving spectrum to the users valuing it most, etc. But the political fact is that auctions were approved, after years of Democratic opposition to them in Congress, as a measure to reduce the budget deficit. Allocating spectrum resources efficiently was a secondary goal at best. Certainly, the objective maximizing function may have been constrained in several ways, such as by rules against monopoly and in favor of diversity. But these additional policy considerations were only the fig leaf on the main reason, raising money for the empty coffers of the Federal Government. The rest is merely technique. But is useful budget policy also good communications policy? There are several problems.
In fairness, this is not due to the FCC auctions per se but due to the way the revenues are being used by Congress and the Executive. Therefore, to avoid siphoning resources from the infrastructure into general public consumption -- the opposite of a proinvestment communications policy -- one would have to complement auctions with a recycling policy that returns the revenues to communications infrastructure and its applications. It is one thing to sell assets and re-invest the proceeds. But ours is a situation of largely funding current consumption.
Advocates of auctions claim that they are neither a barrier to entry nor a tax, because they merely duplicate the past "private" auctions of the after-market. What they seem to have in mind as an alternative to an auction is a lottery system with an after-market, which indeed creates windfalls, transaction costs, and delay. But suppose the alternative were not such an inefficient (though unfortunately real) system, but a merit-based comparative selection ( e.g., based on an explicit scoring criteria and evaluated by an expert panel like a scientific grant proposal) coupled with a 10-year non-resale provision. (This is not the author's recommended solution, but at least it is a more sensible comparative yardstick to the auction than the lottery and resale system, against which almost any alternative looks good). Such a system would have lower entry costs since no bids would have to be paid for; and prices would be lower since there would be not much of an opportunity cost for the spectrum which would be factored into the service price.
Oligopoly can be attacked in several ways by adding spectrum allocations, encouraging spectrum flexibility, imposing structural rules of ownership limitation, and using antitrust law.
This is indeed FCC policy. However, ownership limitations are regulatory in nature, may conflict with potential efficiencies of scale, and are at tension with the stated goal of moving spectrum to the highest-value user. Additionally, such structural rules would limit the ability of exit by a spectrum holder from one usage to another, since such exit may well impermissibly concentrate the market in the departed service. Flexibility of entry, on the other hand, is an excellent way to protect against oligopoly. The present auctions do not permit such flexibility, though the FCC is seeking it. But it must be kept in mind that entry into B means exit from A. Thus, the FCC's policy in favor of spectrum flexibility may collide with its structural anti-oligopoly goals.
There must also be enough spectrum auctioned off to attack oligopolistic tendencies and reduce opportunity cost. But here, the government is conflicted. Release more spectrum, and its price drops. The quantity released is affected not only by policy considerations, but also by revenue needs and stakeholder interests. Just as New York cab drivers have used politics to prevent the issuance of additional taxi cab medallions at the same level since the Great Depression in order to protect their investment, so will existing spectrum holders be united in the desire to stave off new entrants which will not only compete with them for future business but also depress the value of their past investment in spectrum. Government has a related revenue-based incentive to keep spectrum prices high by limiting supply. Thus, government could become the spectrum-warehouser and protector of oligopoly, a function it has played historically. (Hazlett, 1995)
The other major way to deal with oligopoly is through antitrust law. But that brings government right back, through its role in prosecution, adjudication, and enforcement. Some people consider antitrust enforcement morally more pure than regulation, despite its sledgehammer style. They seem to have forgotten the political and campaign involvements of the Justice Department and its Antitrust Division in virtually any Administration of this century. Some people also seem to love antitrust more as a general theory than as a practice, for example in the application of the AT&T consent decree.
C. Where is This Going to End?
Like diamonds, budget pressures are forever. There is never enough money. This creates a dependence on still more auctions, especially ones of the up-front cash type rather than the pay-as-you-go type. In 1995, for example, the relevant Congressional committees received instruction to raise another $15 billion. As this takes place, regulatory decisions may be influenced by their impact on revenue. As one Senator put it, an agency ostensibly responsible for regulation could be turned into a giant cash-register. Once a certain dependency on revenues from communications has been created, it may affect substantive policy.
It is argued that the auctions are not for full ownership and only for a long-term lease or business license. But this is a legal distinction without a real difference. The strong expectation is that the lease will be almost automatically renewed, just as it has been for TV broadcast licenses, where of more than 10,000 renewals between 1982-1989, less than 50 were challenged and fewer than a dozen were not renewed, virtually never for comparative reasons. In cable TV the non-renewal of franchises is similarly rare. For all practical purposes, the auctions are for permanent occupancy, though the slight uncertainty will lower the prices a bit.
Everybody will get into auctions, because everybody has a budget deficit. Even Saudi Arabia and Alaska are hurtng. Local governments may start auctioning off cable licenses, but probably not to the first cable franchise, where renewal is protected, only to its competitors.
Internationally, American firms will pay dearly for an auction system. There will be auctions everywhere, in any country in search of hard currency, and American companies, leading the move out of purely national operations, will do a major part of the paying. Since spectrum use is derivative of international allocations of both spectrum and orbital slots, international organizations could also get into auctions.
For example, the International Telecommunication Union's former Secretary General, Richard Butler, in a speech in October 1995 before the world's largest Telecom event, the ITU's Telecom 95 in Geneva, argued that the 1967 Outer Space Treaty excluded a country from appropriating the profits from space frequencies for itself. Such revenues would have to be shared with the rest of the world. "For whose benefits should the economic form of rent be applied--one single nation or group of nations or the whole community of nations?" In the same week, his Australian compatriot, foreign minister Gareth Evans, argued in New York that the UN's chronic financial problems should be remedied by "other revenue options that are international and take place within a framework of law and cooperation provided by the United Nations." Joined together, these arguments may well lead to the conclusion that some international organizations and operations be financed by international spectrum auctions.
International ventures such as the low-orbit Iridium or Teledesic would then either be subject to many other countries' auction systems, or to some international scheme that would be inevitably politicized. The American concept of giving some help to small businesses in an auction might then be carried on to small and poor countries to assure that they will not be squeezed out.
It has been argued that at least auctions put a foreign government's decision process into the open, away from influence peddling and corruption, and that auctions thus play a liberalizing role in facilitating competition. This might be true in some cases, but the opposite to liberalization is just as likely. A revenue-strapped country is likely to sell off a monopoly license rather than competitive ones, because this will fetch the highest bid price. The determination of the appropriate market structure therefore will provide ample opportunities for manipulative interventions. And the non-political nature of the auction can be easily undermined by various domestic preference systems, such as requiring bidders to join up with favored local partners, or by requiring bidders to undergo an approval process. After all, even in America foreign bidders are limited to 20% or 25% (depending on their corporate structure) of any spectrum.
D. A Better Alternative: Open Spectrum Access
The alternative to the present auctions is not to return to the wasteful lotteries or comparative hearings of the past, but to take a further step forward, to full openness of entry, which becomes possible with fully digital communications. Auctions are good for now, but there is a better next step, a free-market alternative to the present auction system: an open entry spectrum system. In those bands to which it applies, nobody controls any particular frequency. In this system no oligopoly can survive because anyone can enter at any time -- large, small, white, black, male, female, American, foreign. There is no license, and no up-front spectrum auction. Instead, all users of those spectrum bands pay an access fee that is continuously and automatically determined by the demand and supply conditions at the time, i.e. by the existing congestion in various frequency bands. The system is run by clearinghouses of users.
The underlying present auction system is premised on an analogy to land ownership (or long-term lease). This is based on a certain state of technology. In the past and present, the fixed nature of a frequency usage had a stability that is indeed reminiscent to land. But that was based on the relatively primitive state of technology, in which information was coded (modulated) onto a single carrier wave frequency or at most a small frequency range. To forestall interference with other information encoded on the same carrier wave, the spectrum was sliced up, allocated to different types of usages, and assigned to different users. It is as if a highway was divided into wide lanes for each type of usage--trucking, busing, touring, etc.-- and then further into narrow lanes, one for each transportation company. Once one accepts this model for spectrum one can argue about how to distribute the lanes, whether by economics, politics, chance, priority, diversity, etc. But it is important not to take this model as given and focus one's attention on merely optimizing it. To stay with the example, why not intermingle the traffic of multiple users? And if the highway begins to fill up, charge a toll to every user? And make this toll depend on the congestion, so that it is higher at rush hour than at midnight?
Even the highway scenario has a single-dimensionality to it, with point A connected to point B. Let us therefore imagine instead a big ski resort, with many entrances, dozens of lifts, hundreds of runs, and thousands of people cruising through, each headed to their own destination in seemingly random patterns. If any lift or run is crowded, a skier will seek a different path. If congestion is too great, the ski resort may raise the admissions ticket price, e.g., set weekend prices higher than for weekdays. In such a system, nobody buys ownership to a slice of the mountain, but rather access to the mountain environment. A similar concept applies to access to the spectrum "cloud."
Access rights are economically relevant only when there is scarcity. Whenever there is no scarcity, there is no need to allocate, and the price would be zero. Anybody could enter. But absence of scarcity is not the interesting or usual case. Nobody "owns" the air route Cleveland-San Jose, and anybody could enter. But if landing slots or airport gates are scarce, an allocation must take place. In spectrum usage there are times of day and parts of the country where spectrum usage is always low. But it is realistic to assume that if there are multiple potential users and no restrictions, congestion will happen.
The first response to scarcity would be technological -- e.g., reducing transmission power, adding more transceiver sites, pushing the frontier of usable spectrum, etc. The history of radio communications is the history of increasing spectrum utilization through technology. Marconi's original contribution was not only to use electromagnetic propagation to transmit information, but to create the means to separate ("tune") different frequencies from each other. Today, it has been said that we can use about 30,000 times as much spectrum as Marconi could.(Baran, 1995)
A related technology response is to use spectrum more evenly across frequencies. B might be able to use a frequency usually occupied by A at those times that it is unused. This could be automatized, and radio-based packets could seek free frequency slices and interleave with other or hop to other frequencies where there is less demand. This approach would considerably increase the efficiency of spectrum usage. But it would not solve the allocation problem, only alleviate it. If usage is free -- and since different frequencies have different properties that make some less desirable for different purposes -- congestion will eventually occur, which requires an allocation mechanism.
To allocate access one need not grant permanent allocation rights, but rather to charge an access fee that is set dynamically at a level where the available capacity is fully utilized. The access fee would be an "edge price," and give any users of the spectrum the right to enter information into the spectrum "cloud." Because demand for transmission capacity varies, the access fee would also vary -- a high fee where demand is high, and zero when there is excess capacity.
The question is how to implement such a system. Government is one way, but it would be undesirable to involve it. The best way would be to let the users of the spectrum control the resource by way of a clearinghouse that functions like an exchange. Multiple clearinghouses one for each spectrum band, are also possible, and would provide competition.
In practical terms, it would be a computer that sets access prices based on demand. The resource it distributes is the spectrum endowment which it controls. Access could be acquired in real time. It would also be available in advance, by those that require certainty of price, from capacity brokers. These would issue futures contracts, and would have to deliver on them at the time the contract is due by bidding in the spot market. Other contracts could assure a certain lesser probability of access.
Prices might be initially announced by a signal of spectrum price being sent out by the clearinghouse, based on supply and demand conditions. Those who transmit accept the price. When capacity is underutilized at that price, the price drops shortly thereafter, and an updated price signal is sent out. The reverse holds true if there is excess demand. The adjustment of demand is facilitated by some packets that are coded with a reservation price. Usage that does not require real-time is thus likely to make room when demand spikes occur. There could also be different prices for different frequency bands, because their different propagation characteristics differentiate their attractiveness. Because of the multi-dimensionality of spectrum usage, the clearing-house will probably have to define a set of standard contracts.
Users would signal their usage to the clearinghouse, which would keep tabs on usage and bill users. Each user could apply its own standards and protocols, within general technical parameters of signal strength, etc., to avoid interference. Enforcement of the system does not require continuous monitoring but a signaling by a user of usage and its dimensions. Most users would be wholesale and retail operations, and a general part of the trade. Their compliance would be closely watched by their competitors for business and for spectrum access.
Spectrum-agility would not dispossess existing frequency licensees. They would still have the assured right to their spectrum, at no charge (if such is the term of their license). It might be possible, however, for others to use the frequencies, on a compensated access fee basis, at those times when they are not actually being used, or when such usage would not interfere, e.g. due to their low-power nature. Such reselling possibility also establishes a way to buy out existing licenced users.
In some cases, a frequency would be entirely dedicated to a user or usage, based onspecial circumstances, for example, to protect non-profit, educational, or governmental usage. Alternatively, such users could receive a credit against which they could obtain access in the open-access system, and which they could resell. Additionally, in situations of natural or man-made catastrophies, spectrum blocks would be set aside for emergency communications
Because of the dynamic nature of the access price, an open access system creates a continuous bidding. This permits continuous challenge by entrants, in contrast to the ownership model with its potential for oligopoly. Infrastructure entry and investment would also be eased for small companies because there would be no up-front cost for spectrum by allocating the opportunity cost of spectrum use to marginal rather than fixed costs. And it would be less susceptible to political handicapping by domestic and foreign governments.
Who gets the proceeds? That is a political decision of allocation. It could be the U.S. Treasury (as in the auctions, and with a similar negative potential of use current consumption), or some earmarked functions. The revenue flow to government is smoothed, away from the one-shot deals. The system converts fixed costs of entry into marginal costs of usage. It therefore has a stabilizing function, because marginal costs are otherwise potentially so low as to fail to cover total costs, and hence encourage collusive pricing.
E. Objections to Open Spectrum Access
The concept of buying spectrum access as an input rather than owning a spectrum license is unfamiliar and disturbing to users and policy-makers alike, and a scatter of objections are made, mostly on the grounds of practicality, uncertainty, and property. None of these seem strong enough to deny the open-access system the opportunity to be tested. Skeptics may want to learn how Ronald Coase came to embrace the concept of spectrum auctions: when the FCC's Chief Economist and distinguished communications scholar, Dallas Smythe, published a refutation to Leo Herzels auction proposal, Coase was left so unpersuaded by the best arguments marshalled against auctions that he became a convert (Hazlett, 1995). Smythe rejected the auction as being "of the realm in which it is merely the fashion of the economists to amuse themselves" and argued against auctions in terms of technical impracticality, citing "intolerable interference on other channels unless the whole is carefully engineered..." (p.100) Today, when it comes to open spectrum access, similar objections are being raised.
"In economic, though not in formal legal terms, then, there are property rights in broadcast frequencies... Once obtained the right is transferable.... And it is for all practical purposes perpetual. The right-holder is subject to various regulatory constraints, but less so than a public utility, the principal assets of which are private property in the formal legal sense."(p.33)
Property, in law, is a bundle of rights rather than a single right. Many people, when they advocate property rights, really talk about what the law calls fee simple absolute, but there are many more limited property rights such as future rights, contingent rights, life estates, mineral rights, rights-of-way, etc. Thus, a transferrable frequency access is just as much a property right as a fee simple is, only of a shorter duration.
The challenge to technologists is to put the various elements together. Of course there are technical problems. But there is no reason to believe that they cannot be overcome. The main obstacle is mind-set.
F. Conclusion
As Paul Baran, pioneer of packet switching and often described as father of the Internet, writes:
"Governmental agencies tend to be staffed by lawyers who view a frequency as a unique property right. If I owned a frequency, then you can't use my frequency. It's mine, exclusively mine. Yet, communications engineers know that statistical averaging of large blocks of frequencies can allow for better usage." (p. 8)
Baran goes on to advocate a laissez-faire approach to spectrum.
George Gilder argues similarly that"Anyone and everyone would be allowed to use the spectrum, without the barriers to entry that keep out the true innovators. Of course, there will be some minimal rules necessary, such as maximum allowable power and power densities. The micro-managed regulatory approach of today, such as who can use any single frequencyis neither necessary nor desirable."
"You can no more lease electromagnetic waves than you can lease ocean waves... You can use the spectrum as much as you want as long as you don't collide with anyone else or pollute it with high-powered noise or other nuisances."
Both Gilder and Baron, in effect, aim to solve scarcity by technology, and are thus spared the need to deal with allocation questions. This is not my position. Within open access, scarcity emerges, the resource needs to be allocated, and a price mechanism can do it. It should be noted that a reservation price (Vickrey) auction (in which the highest bidders pay the market clearing price) has also been proposed for the presently "free" Internet system as it is experiencing congestion problems (MacKie-Mason and Varian, 1994).
Technological practicality does not assure economic and organizational feasibility. I am not suggesting that the open entry spectrum exchange will solve every problem of today's auctions. And new ones will emerge. Many of these problems may be resolvable once the technologists focus on them, but to do so requires first that policy makers get out of the box of traditional thinking about spectrum.
Some elements in that direction were already taken in 1985 by the FCC in its Part 15 rules, which increased the unlicensed use of spectrum bands used by industrial, scientific, and medical (ISM) low-power applications (such as garage-openers) to 1 Watt, provided that spread spectrum technology was used. This led to a very successful expansion of usage. Examples are wireless LANs and bar-code readers. In New Zealand, spectrum management rights have been issued since 1990, in addition to broadcasting licenses. In 1995, the computer company Apple applied to the U.S. government to allocate a spectrum band for all types of new digital applications, and open to all comers. Why not expand this concept and dedicate a few bands to the open-access, access-price model. Its practicality is a matter of technical evolution and market realities. Better to approach spectrum use in a pragmatic and searching fashion than with an ideological mind set that equates the free market with one and only particular technique. Auctions are fine for today, but we should be ready to take the next step.
It took Leo Herzel (1951) and Ronald Coase (1959) almost fifty years to see their concept implemented. Similarly, the proposed open spectrum access system will not be adopted anytime soon. But its time will come, and fully bring the invisible hand to the invisible resource.
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