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2012 Social Enterprise Conference

Friday, October 5, 2012 - 7:30am - 6:00pm
Columbia University, Morningside Campus, Alfred Lerner Hall

Aligning Strategy to Maximize Impact

Ranging from startups to programs embedded in multinational organizations, social enterprise continues to thrive despite complex political and economic environments. Companies and organizations increasingly need to develop strategies internally and across their sectors to mobilize action and tackle major social and environmental issues. While traditional corporate strategy focuses on long-term profit maximization, more forward-thinking organizations are incorporating a broader spectrum of social gains into their organizational strategies. Leadership teams must consider the following questions to build successful strategies:

  • What are best practices for developing an internal and external strategy that aligns your vision, mission, operations, and results while also engaging stakeholders and minimizing risk?
  • What opportunities exist to build an ecosystem strategy across multiple organizations and sectors?
  • What are the opportunities and limitations of pursuing strategies to scale organizations and initiatives to achieve sustained impact?

By uniting industry experts, thought leaders and practitioners, the 2012 Social Enterprise Conference will delve deeper into the ways leaders and managers can use strategy as a tool to maximize social change. We will share success stories and challenges across a wide range of sectors and causes.

Sponsored by: Columbia Business School Social Enterprise Program, The Social Enterprise Club, The International Development Club and The Green Business Club