Events

In April 2012 the New York Times reported that prime-time live and same day viewing rates for the 18 to 49 year-old audience reached all-time dramatic lows.

These decreases were seen on both broadcast and cable networks as well as on English and Spanish language channels. Some of these decreases may be explained by the use of DVRs and VOD, and some are likely due to the increasing amounts of time people are spending online.

A 2011 Yahoo! and Carat Interactive study found that 13 to 24 year-olds spent 16.7 hours per week online compared to 13.6 watching television. Much of this change may be explained not just by DVR and online usage, but also by the advances in technology and availability of online video content that let us watch our television programs anytime and almost anywhere.

On October 25, 2012 at 6:00 PM the Columbia Business School Alumni Club of New York will host a panel discussion with the companies and people who bring us our television anytime and anywhere. Included in this panel will be:

Moderator:

- Alan Miles - Senior Vice President, Client Solutions, Nielsen

Panelists:

- Hans Deutmeyer - Vice President, HBO Go/Max Go, Home Box Office

- Natan Edelsburg - Supervising Producer, Shorty Awards & Vice President, Sawhorse Media

- Scott Smith - Founder/Partner at Platforme

- Jonathan Steuer - Vice President, Audience Research & Measurement, TIVO

Please join us for what will be a lively debate and informative discussion.

Date: Thursday, October 25, 2012

Time:
6:00 to 6:30pm - Register and Early Networking
6:30 to 7:30pm - Panel Discussion
7:30 to 8:00pm - Reception and Networking

Place:
NM Incite - A Nielsen/McKinsey Company
770 Broadway, New York, NY 10003

Event Website:  http://www.cbsacny.org/store.html?event_id=1237

Cost:
$25 for CBSACNY, MCC, NYBSC Members & Students
$40 for non-members;
$60 at the door