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| How does profession influence behavior? |
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| Modes of professional influence |
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| 1) Regulatory
influence |
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| (Threat of
punishment/prospect of reward) |
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| Present-day
manifestations of regulatory (or |
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| direct) influence
can be found in: |
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| n | Third-party reimbursement policies |
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| n | Threat of malpractice |
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| n | Sanctions by peer review or other |
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| authoritative bodies |
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| 14 |