The Demand Curve
n If dentistry is a normal good then if a consumers’ income
rises they will buy more treatment at each price, and if it
falls they will buy less.
n Demand for goods and services is also affected by changes
in prices of complementary goods. These are goods and
services which tend to be bought together. For instance, if
the price of eye tests rose significantly, then many people
would not bother to get their eyes checked regularly. This
would lead to a fall in the demand for spectacles.
n Whenever income, preferences or the price of a related
good or service changes, the demand curve shifts