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| n |
One thing
the market is able to do very well is act as
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a powerful
and efficient information system. Changes
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in consumers’
tastes are quickly communicated to
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producers
via market prices. The search for profits
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drives
producers to offer new products or services
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and make them
in more cost effective ways.
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| n |
An example
of this is the way in which consumers’
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concern over
yellow teeth lead Proctor and Gamble
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to create an
over the counter product like Crest
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Whitestrips.
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| n |
Competition
and the need to respond to and, if
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possible,
anticipate consumer demand lead to a
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system which
provides the maximum choice for the
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lowest
possible cost; a system which is flexible,
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dynamic and
efficient.
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