Price Elasticity of Demand
(PED)
n The formula for price elasticity of demand
(PED) is % change in quantity demanded/ %
change in price of the good
n If  the price of dentistry rose by 10% and the
quantity bought fell by 5% then the PED
would be –5%/+10% = –0.5. This tells us that
demand for dentistry is not particularly
sensitive to changes in price. It is what
economists call price inelastic.